Brandwave

Centr vs MyFitnessPal:Which is more popular by branded search in New Zealand?

In August 2026, MyFitnessPal had more branded searches than Centr among fitness apps in New Zealand. MyFitnessPal was estimated to have 4K branded searches compared to Centr’s 400, and held a 9.6% Share of Search versus Centr’s 0.96%.

Share of Search among fitness apps in New Zealand in August 2026Which is more popular in search, Centr or MyFitnessPal?
Centr0.96%400 searches
vs
MyFitnessPal9.6%4K searches

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Which is more popular in search, Centr or MyFitnessPal?

Compare the workout and fitness tracking apps New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Centr and MyFitnessPal among fitness apps in New Zealand, by month

Share of Search by month for MyFitnessPal, Centr. The figures are in the table below the chart.

View monthly share of search table
MonthLes MillsStravaMyFitnessPalPelotonCentrSweat
Oct 202565%17.7%11.7%4.6%0.67%0.39%
Nov 202564.6%20.8%9.2%4.1%0.67%0.61%
Dec 202563.1%24.7%7.1%3.9%0.74%0.49%
Jan 202661.3%21.5%11.1%3.9%0.6%1.6%
Feb 202660.7%24.2%9.7%4%0.61%0.77%
Mar 202662.5%23.7%8.4%3.9%0.71%0.71%
Apr 202664.7%20.8%8.2%5.1%0.64%0.55%
May 202664.7%19.7%10%4.5%0.76%0.36%
Jun 202670.5%16.9%8.2%3.4%0.61%0.37%
Jul 202663.2%19.6%11.1%4.8%0.79%0.47%
Aug 202661.1%23.4%9.6%4.5%0.96%0.46%
Sep 2026——————

How has the Centr and MyFitnessPal comparison changed over the last 12 months?

  • MyFitnessPal was ahead of Centr in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Centr’s estimated Share of Search among fitness apps in New Zealand moved from 0.67% to 0.96%, and its estimated monthly branded searches moved from 360 to 400.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand moved from 11.7% to 9.6%, and its estimated monthly branded searches moved from 6.3K to 4K.

How did search popularity change for New Zealand fitness apps in August 2026?

  1. In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.

  2. Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Centr’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Centr

7 branded search terms

  • centr
  • centr app
  • centr com
  • centr fitness
  • centr near me
  • centr online
  • centr workout

MyFitnessPal

17 branded search terms

  • calorie tracker myfitnesspal
  • my fitness pal
  • my fitness pal app
  • my fitness pal food tracker
  • myfitnesspal
  • myfitnesspal app
  • myfitnesspal app free
  • myfitnesspal calorie counter
  • myfitnesspal calorie counter app
  • myfitnesspal com
  • myfitnesspal food diary
  • myfitnesspal free
  • myfitnesspal macro tracker
  • myfitnesspal near me
  • myfitnesspal nz
  • myfitnesspal weight loss app
  • myfitnesspal workout

How the Brand Demand Index is measured

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