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Fitness apps in New Zealand:Which brands are most popular in search?

In August 2026, Les Mills was the most searched among fitness apps in New Zealand, with an estimated 25.4K branded searches and 61.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Les Mills61.1%
  2. Strava23.4%
  3. MyFitnessPal9.6%
  4. Peloton4.5%
  5. Centr0.96%
  6. Sweat0.46%

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Share of SearchLeaderboard

Compare the workout and fitness tracking apps New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fitness apps in New Zealand, by month

Share of Search by month for Les Mills, Strava, MyFitnessPal, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthLes MillsStravaMyFitnessPalPelotonCentrSweat
Oct 202565%17.7%11.7%4.6%0.67%0.39%
Nov 202564.6%20.8%9.2%4.1%0.67%0.61%
Dec 202563.1%24.7%7.1%3.9%0.74%0.49%
Jan 202661.3%21.5%11.1%3.9%0.6%1.6%
Feb 202660.7%24.2%9.7%4%0.61%0.77%
Mar 202662.5%23.7%8.4%3.9%0.71%0.71%
Apr 202664.7%20.8%8.2%5.1%0.64%0.55%
May 202664.7%19.7%10%4.5%0.76%0.36%
Jun 202670.5%16.9%8.2%3.4%0.61%0.37%
Jul 202663.2%19.6%11.1%4.8%0.79%0.47%
Aug 202661.1%23.4%9.6%4.5%0.96%0.46%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Les Mills

    61.1%

    held 1st · 25.4K estimated branded searches · -0.9% vs prior month · -2.2 points

  2. 2.Strava

    23.4%

    held 2nd · 9.7K estimated branded searches · +22.1% vs prior month · +3.7 points

  3. 3.MyFitnessPal

    9.6%

    held 3rd · 4K estimated branded searches · -10.9% vs prior month · -1.5 points

  4. 4.Peloton

    4.5%

    held 4th · 1.9K estimated branded searches · -3.1% vs prior month · -0.3 points

  5. 5.Centr

    0.96%

    held 5th · 400 estimated branded searches · +25% vs prior month · +0.2 points

  6. 6.Sweat

    0.46%

    held 6th · 190 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among fitness apps in New Zealand?

In August 2026, Les Mills was the most searched among fitness apps in New Zealand, with an estimated 25.4K branded searches and 61.1% estimated Share of Search within this set. Strava is in 2nd place, 37.7 percentage points behind at 23.4% Share of Search.

New Zealand fitness apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Les Mills65% → 61.1%70.5%Jun 202660.7%Feb 20261st
Strava17.7% → 23.4%24.7%Dec 202516.9%Jun 20262nd
MyFitnessPal11.7% → 9.6%11.7%Oct 20257.1%Dec 20253rd
Peloton4.6% → 4.5%5.1%Apr 20263.4%Jun 20264th
Centr0.67% → 0.96%0.96%Aug 20260.6%Jan 20265th
Sweat0.39% → 0.46%1.6%Jan 20260.36%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand decreased from 65% to 61.1%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand increased from 17.7% to 23.4%.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand decreased from 11.7% to 9.6%.
  • Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand peaked at 70.5% in June 2026 and was lowest at 60.7% in February 2026.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand peaked at 24.7% in December 2025 and was lowest at 16.9% in June 2026.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand peaked at 11.7% in October 2025 and was lowest at 7.1% in December 2025.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.4% in June 2026.
  • Across the 11 months ending August 2026, Sweat’s estimated Share of Search among fitness apps in New Zealand peaked at 1.6% in January 2026 and was lowest at 0.36% in May 2026.
  • Across the 11 months ending August 2026, Peloton, Centr and Sweat held steady: their estimated Share of Search among fitness apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand fitness apps in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.

  2. In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.

  3. In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.

  4. Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.

  5. Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.

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