Brandwave

How popular isLes Mills?

In September 2026, people searched for Les Mills by name about 18,900 times in New Zealand, a 32.1% decrease from the previous year. These searches made up 55.4% of all New Zealand fitness app searches, placing Les Mills first out of nine apps. When we asked both ChatGPT and Google AI Overviews about fitness apps, Les Mills did not appear in any of the answers.

Search and AI answers in September 2026

Les Mills is the most searched of 9 competitors and not listed in any AI answer.

  1. Les MillsShare of searches 55.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StravaShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MyFitnessPalShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PelotonShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CronometerShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Les Mills did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Nike Training Club2nd
  3. Hevy3rd
  4. MyFitnessPal4th
  5. Cronometer5th
  6. Les Mills–
  7. Peloton–
  8. Sweat–
  9. Centr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fitness apps compete with Les Mills?

Les Mills against fitness apps in New Zealand, by month

Share of searches by month for Les Mills, Strava, MyFitnessPal, Peloton, Cronometer. The figures are in the table below the chart.

View monthly share of searches table
MonthLes MillsStravaMyFitnessPalPelotonCronometerHevySweatCentrNike Training Club
Oct 202560%19.9%11.6%4.4%2.5%0.24%0.45%0.49%0.45%
Nov 202559.1%23.6%9.2%3.5%2.6%0.28%0.71%0.51%0.43%
Dec 202557%28.1%7.3%3.3%2.5%0.33%0.58%0.48%0.42%
Jan 202655.8%23.9%10.8%3.4%3%0.42%1.9%0.44%0.42%
Feb 202655.7%27.6%8.6%3.3%2.8%0.41%0.91%0.48%0.21%
Mar 202656.8%27.9%7.2%3.4%2.7%0.34%0.86%0.49%0.27%
Apr 202659.6%23.9%7.3%4.5%2.9%0.43%0.66%0.43%0.28%
May 202661.4%23%7%4.1%2.7%0.51%0.44%0.58%0.22%
Jun 202667.4%19.9%6.1%3%2.2%0.44%0.44%0.42%0.19%
Jul 202657.9%23.4%8.8%4.2%3.5%0.64%0.57%0.6%0.27%
Aug 202654.5%27%8.3%4%4.1%0.6%0.54%0.69%0.2%
Sep 202655.4%26.7%8.5%4.1%3.3%0.61%0.53%0.5%0.26%

  1. 1.Les Mills

    55.4%

    Held 1st. 18.9K estimated branded searches, -0.68% vs prior month. Share +0.9 points.

  2. 2.Strava

    26.7%

    Held 2nd. 9.1K estimated branded searches, -3.5% vs prior month. Share -0.3 points.

  3. 3.MyFitnessPal

    8.5%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Peloton

    4.1%

    Moved from 5th to 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Cronometer

    3.3%

    Moved from 4th to 5th. 1.1K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  6. 6.Hevy

    0.61%

    Moved from 7th to 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sweat

    0.53%

    Moved from 8th to 7th. 180 estimated branded searches, -5.3% vs prior month. Share 0 points.

  8. 8.Centr

    0.5%

    Moved from 6th to 8th. 170 estimated branded searches, -29.2% vs prior month. Share -0.2 points.

  9. 9.Nike Training Club

    0.26%

    Held 9th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

Compare popularity between Les Mills and its closest rivals

Every comparison with Les Mills

21 comparisons

How has branded search demand for Les Mills changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Les Mills in New Zealand fell from 27.9K to 18.9K.
  • Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps in New Zealand decreased from 60% to 55.4%.
  • Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps in New Zealand peaked at 67.4% in June 2026 and was lowest at 54.5% in August 2026.

How did search popularity change for New Zealand fitness apps in September 2026?

6 changes

  1. In September 2026, Les Mills gained share of searches among fitness apps in New Zealand, from 54.5% to 55.4%.

  2. In September 2026, Cronometer lost share of searches among fitness apps in New Zealand, from 4.1% to 3.3%.

  3. In September 2026, Hevy rose from 7th to 6th among fitness apps in New Zealand.

  4. In September 2026, Peloton rose from 5th to 4th among fitness apps in New Zealand.

  5. In September 2026, Sweat rose from 8th to 7th among fitness apps in New Zealand.

  6. In September 2026, Centr fell from 6th to 8th among fitness apps in New Zealand.

How are Les Mills’ branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Les Mills’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • les mills
  • les mills app
  • les mills fitness
  • les mills gym
  • les mills plus
  • les mills workout
  • lesmills app
  • lesmills fitness
  • lesmills workout

Do you work for Les Mills? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Les Mills compete?

Les Mills is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gym and fitness club brands3rd of 109.9%Show ranking
Fitness apps1st of 955.4%Shown above
Boutique fitness studios1st of 770.1%Show ranking
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