MyFitnessPal vs Strava:Which is more popular by branded search in New Zealand?
In August 2026, Strava had more branded searches than MyFitnessPal among fitness apps in New Zealand. Strava was estimated to have 9.7K branded searches compared to MyFitnessPal’s 4K, and held a 23.4% Share of Search versus MyFitnessPal’s 9.6%.
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Which is more popular in search, MyFitnessPal or Strava?
Compare the workout and fitness tracking apps New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, MyFitnessPal. The figures are in the table below the chart.
View monthly share of search table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Centr | Sweat |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 17.7% | 11.7% | 4.6% | 0.67% | 0.39% |
| Nov 2025 | 64.6% | 20.8% | 9.2% | 4.1% | 0.67% | 0.61% |
| Dec 2025 | 63.1% | 24.7% | 7.1% | 3.9% | 0.74% | 0.49% |
| Jan 2026 | 61.3% | 21.5% | 11.1% | 3.9% | 0.6% | 1.6% |
| Feb 2026 | 60.7% | 24.2% | 9.7% | 4% | 0.61% | 0.77% |
| Mar 2026 | 62.5% | 23.7% | 8.4% | 3.9% | 0.71% | 0.71% |
| Apr 2026 | 64.7% | 20.8% | 8.2% | 5.1% | 0.64% | 0.55% |
| May 2026 | 64.7% | 19.7% | 10% | 4.5% | 0.76% | 0.36% |
| Jun 2026 | 70.5% | 16.9% | 8.2% | 3.4% | 0.61% | 0.37% |
| Jul 2026 | 63.2% | 19.6% | 11.1% | 4.8% | 0.79% | 0.47% |
| Aug 2026 | 61.1% | 23.4% | 9.6% | 4.5% | 0.96% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the MyFitnessPal and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of MyFitnessPal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand moved from 11.7% to 9.6%, and its estimated monthly branded searches moved from 6.3K to 4K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand moved from 17.7% to 23.4%, and its estimated monthly branded searches moved from 9.6K to 9.7K.
How did search popularity change for New Zealand fitness apps in August 2026?
2 changes
In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.
How each brand is measured
Brandwave collects information about searches that people make online using MyFitnessPal’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyFitnessPal
17 branded search terms
- calorie tracker myfitnesspal
- my fitness pal
- my fitness pal app
- my fitness pal food tracker
- myfitnesspal
- myfitnesspal app
- myfitnesspal app free
- myfitnesspal calorie counter
- myfitnesspal calorie counter app
- myfitnesspal com
- myfitnesspal food diary
- myfitnesspal free
- myfitnesspal macro tracker
- myfitnesspal near me
- myfitnesspal nz
- myfitnesspal weight loss app
- myfitnesspal workout
Strava
13 branded search terms
- strava
- strava app
- strava com
- strava cost
- strava fitness
- strava fitness tracker
- strava near me
- strava nz
- strava online
- strava running
- strava watch
- strava web
- strava workout
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.