Brandwave

How popular isMyFitnessPal?

In September 2026, people searched for MyFitnessPal by name about 3,010 times in New Zealand, a 45.2% decrease from the previous year. These searches made up 4.4% of all New Zealand macro tracker software searches, placing MyFitnessPal fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about macro tracker software, MyFitnessPal appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

MyFitnessPal is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. CronometerShare of searches 63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacroFactorShare of searches 17.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Lose It!Share of searches 15.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MyFitnessPalShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top macro tracker software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MyFitnessPal appeared in all five answers. MyFitnessPal is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MacroFactor1st
  2. Cronometer2nd
  3. MyFitnessPal3rd
  4. Lose It!4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about macro tracker software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which macro tracker software compete with MyFitnessPal?

MyFitnessPal against macro tracker software in New Zealand, by month

Share of searches by month for Cronometer, MacroFactor, Lose It!, MyFitnessPal. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyFitnessPal
Oct 202555.2%17%25%2.8%
Nov 202555.1%15.7%24.9%4.3%
Dec 202555%15.9%27.2%2%
Jan 202654.3%15.8%23.4%6.5%
Feb 202656.8%14.1%18%11.2%
Mar 202647.6%12.4%15%24.9%
Apr 202653.5%13.6%15%17.8%
May 202638.1%9.6%11%41.2%
Jun 202640.5%13.1%11.9%34.5%
Jul 202647.6%13%10.6%28.9%
Aug 202656.5%11.8%11%20.8%
Sep 202663%17.1%15.5%4.4%

  1. 1.Cronometer

    63%

    Held 1st. 1.1K estimated branded searches, -20.8% vs prior month. Share +6.5 points.

  2. 2.MacroFactor

    17.1%

    Moved from 3rd to 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +5.4 points.

  3. 3.Lose It!

    15.5%

    Moved from 4th to 3rd. 280 estimated branded searches, 0% vs prior month. Share +4.5 points.

  4. 4.MyFitnessPal

    4.4%

    Moved from 2nd to 4th. 80 estimated branded searches, -84.9% vs prior month. Share -16.4 points.

Compare popularity between MyFitnessPal and its closest rivals

Every comparison with MyFitnessPal

12 comparisons

How has branded search demand for MyFitnessPal changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MyFitnessPal in New Zealand fell from 5.5K to 3K.
  • Across the 12 months ending September 2026, MyFitnessPal’s share of searches among macro tracker software in New Zealand increased from 2.8% to 4.4%.
  • Across the 12 months ending September 2026, MyFitnessPal’s share of searches among macro tracker software in New Zealand peaked at 41.2% in May 2026 and was lowest at 2% in December 2025.

How did search popularity change for New Zealand macro tracker software in September 2026?

4 changes

  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.

  2. In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.

  3. In September 2026, Cronometer gained share of searches among macro tracker software in New Zealand, from 56.5% to 63%.

  4. In September 2026, MyFitnessPal lost share of searches among macro tracker software in New Zealand, from 20.8% to 4.4%.

How are MyFitnessPal’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • calorie tracker myfitnesspal
  • my fitness pal
  • myfitnesspal
  • myfitnesspal calorie counter
  • myfitnesspal food diary
  • myfitnesspal macro tracker
  • myfitnesspal workout

Do you work for MyFitnessPal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MyFitnessPal compete?

MyFitnessPal is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness apps3rd of 98.5%Show ranking
Calorie and macro tracking apps6th of 64.6%Show ranking
Macro tracker software4th of 44.4%Shown above
Creator with pink hair and a pink jacket

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