Brandwave

How popular isLose It!?

In September 2026, people searched for Lose It! by name about 280 times in New Zealand, a 47.2% decrease from the previous year. These searches made up 15.5% of all New Zealand macro tracker software searches, placing Lose It! third out of four brands. When we asked both ChatGPT and Google AI Overviews about macro tracker software, Lose It! appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Lose It! is the third most searched of 4 competitors and the fourth most recommended in AI answers.

  1. CronometerShare of searches 63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacroFactorShare of searches 17.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Lose It!Share of searches 15.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MyFitnessPalShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top macro tracker software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lose It! was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lose It! is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MacroFactor1st
  2. Cronometer2nd
  3. MyFitnessPal3rd
  4. Lose It!4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about macro tracker software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which macro tracker software compete with Lose It!?

Lose It! against macro tracker software in New Zealand, by month

Share of searches by month for Cronometer, MacroFactor, Lose It!, MyFitnessPal. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyFitnessPal
Oct 202555.2%17%25%2.8%
Nov 202555.1%15.7%24.9%4.3%
Dec 202555%15.9%27.2%2%
Jan 202654.3%15.8%23.4%6.5%
Feb 202656.8%14.1%18%11.2%
Mar 202647.6%12.4%15%24.9%
Apr 202653.5%13.6%15%17.8%
May 202638.1%9.6%11%41.2%
Jun 202640.5%13.1%11.9%34.5%
Jul 202647.6%13%10.6%28.9%
Aug 202656.5%11.8%11%20.8%
Sep 202663%17.1%15.5%4.4%

  1. 1.Cronometer

    63%

    Held 1st. 1.1K estimated branded searches, -20.8% vs prior month. Share +6.5 points.

  2. 2.MacroFactor

    17.1%

    Moved from 3rd to 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +5.4 points.

  3. 3.Lose It!

    15.5%

    Moved from 4th to 3rd. 280 estimated branded searches, 0% vs prior month. Share +4.5 points.

  4. 4.MyFitnessPal

    4.4%

    Moved from 2nd to 4th. 80 estimated branded searches, -84.9% vs prior month. Share -16.4 points.

Compare popularity between Lose It! and its closest rivals

Every comparison with Lose It!

5 comparisons

How has branded search demand for Lose It! changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lose It! in New Zealand fell from 530 to 280.
  • Across the 12 months ending September 2026, Lose It!’s share of searches among macro tracker software in New Zealand decreased from 25% to 15.5%.
  • Across the 12 months ending September 2026, Lose It!’s share of searches among macro tracker software in New Zealand peaked at 27.2% in December 2025 and was lowest at 10.6% in July 2026.
  • Across the 12 months ending September 2026, Lose It! fell from 2nd to 3rd among macro tracker software in New Zealand.

How did search popularity change for New Zealand macro tracker software in September 2026?

4 changes

  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.

  2. In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.

  3. In September 2026, Cronometer gained share of searches among macro tracker software in New Zealand, from 56.5% to 63%.

  4. In September 2026, MyFitnessPal lost share of searches among macro tracker software in New Zealand, from 20.8% to 4.4%.

How are Lose It!’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lose it
  • lose it app
  • loseit
  • loseit macro tracker

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How the Brand Demand Index is measured

Where does Lose It! compete?

Lose It! is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calorie and macro tracking apps3rd of 612.9%Show ranking
Macro tracker software3rd of 415.5%Shown above
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