Brandwave

How popular isMacroFactor?

In September 2026, people searched for MacroFactor by name about 320 times in New Zealand, a 13.5% decrease from the previous year. These searches made up 17.1% of all New Zealand macro tracker software searches, placing MacroFactor second out of four brands. When we asked both ChatGPT and Google AI Overviews about macro tracker software, MacroFactor appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

MacroFactor is the second most searched of 4 competitors and the most recommended in AI answers.

  1. CronometerShare of searches 63%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacroFactorShare of searches 17.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Lose It!Share of searches 15.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MyFitnessPalShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top macro tracker software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MacroFactor appeared in all five answers. MacroFactor is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MacroFactor1st
  2. Cronometer2nd
  3. MyFitnessPal3rd
  4. Lose It!4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about macro tracker software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which macro tracker software compete with MacroFactor?

MacroFactor against macro tracker software in New Zealand, by month

Share of searches by month for Cronometer, MacroFactor, Lose It!, MyFitnessPal. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyFitnessPal
Oct 202555.2%17%25%2.8%
Nov 202555.1%15.7%24.9%4.3%
Dec 202555%15.9%27.2%2%
Jan 202654.3%15.8%23.4%6.5%
Feb 202656.8%14.1%18%11.2%
Mar 202647.6%12.4%15%24.9%
Apr 202653.5%13.6%15%17.8%
May 202638.1%9.6%11%41.2%
Jun 202640.5%13.1%11.9%34.5%
Jul 202647.6%13%10.6%28.9%
Aug 202656.5%11.8%11%20.8%
Sep 202663%17.1%15.5%4.4%

  1. 1.Cronometer

    63%

    Held 1st. 1.1K estimated branded searches, -20.8% vs prior month. Share +6.5 points.

  2. 2.MacroFactor

    17.1%

    Moved from 3rd to 2nd. 310 estimated branded searches, +3.3% vs prior month. Share +5.4 points.

  3. 3.Lose It!

    15.5%

    Moved from 4th to 3rd. 280 estimated branded searches, 0% vs prior month. Share +4.5 points.

  4. 4.MyFitnessPal

    4.4%

    Moved from 2nd to 4th. 80 estimated branded searches, -84.9% vs prior month. Share -16.4 points.

Compare popularity between MacroFactor and its closest rivals

Every comparison with MacroFactor

5 comparisons

How has branded search demand for MacroFactor changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MacroFactor in New Zealand fell from 370 to 320.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among macro tracker software in New Zealand peaked at 17.1% in September 2026 and was lowest at 9.6% in May 2026.
  • Across the 12 months ending September 2026, MacroFactor rose from 3rd to 2nd among macro tracker software in New Zealand.

How did search popularity change for New Zealand macro tracker software in September 2026?

4 changes

  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.

  2. In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.

  3. In September 2026, Cronometer gained share of searches among macro tracker software in New Zealand, from 56.5% to 63%.

  4. In September 2026, MyFitnessPal lost share of searches among macro tracker software in New Zealand, from 20.8% to 4.4%.

How are MacroFactor’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MacroFactor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • macrofactor
  • macrofactor app
  • macrofactor macro tracker

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How the Brand Demand Index is measured

Where does MacroFactor compete?

MacroFactor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calorie and macro tracking apps2nd of 614.7%Show ranking
Macro tracker software2nd of 417.1%Shown above
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