Carb Manager vs MacroFactor:Which is more popular by branded search in New Zealand?
In August 2026, MacroFactor had more branded searches than Carb Manager among calorie and macro tracking apps in New Zealand. MacroFactor was estimated to have 360 branded searches compared to Carb Manager’s 140, and held a 5.7% Share of Search versus Carb Manager’s 2.2%.
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Which is more popular in search, Carb Manager or MacroFactor?
Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MacroFactor, Carb Manager. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | MacroFactor | Lose It! | Carb Manager |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 13.8% | 4.7% | 7% | 2.2% |
| Nov 2025 | 67.5% | 16.6% | 5.4% | 8.1% | 2.4% |
| Dec 2025 | 62.8% | 19.2% | 6.3% | 10.2% | 1.6% |
| Jan 2026 | 67.9% | 16.2% | 5.5% | 7.7% | 2.6% |
| Feb 2026 | 69.3% | 17.5% | 4.9% | 6.2% | 2% |
| Mar 2026 | 67.4% | 18.9% | 5.2% | 6.5% | 2% |
| Apr 2026 | 64.3% | 20% | 5.3% | 8.3% | 2% |
| May 2026 | 71.5% | 17.1% | 4.5% | 5.2% | 1.7% |
| Jun 2026 | 70.7% | 16.3% | 5.6% | 5.3% | 2.1% |
| Jul 2026 | 68.2% | 18.9% | 5.9% | 4.5% | 2.4% |
| Aug 2026 | 63.3% | 23.9% | 5.7% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Carb Manager and MacroFactor comparison changed over the last 12 months?
3 findings
- MacroFactor was ahead of Carb Manager in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carb Manager’s estimated Share of Search among calorie and macro tracking apps in New Zealand held steady at 2.2%, and its estimated monthly branded searches moved from 190 to 140.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 410 to 360.
How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?
2 changes
Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carb Manager’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carb Manager
4 branded search terms
- carb manager app
- carb manager nz
- carbmanager
- carbmanager com
MacroFactor
6 branded search terms
- macrofactor
- macrofactor app
- macrofactor cost
- macrofactor macro tracker
- macrofactor online
- macrofactorapp com
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