Cronometer vs MacroFactor:Which is more popular by branded search in New Zealand?
In August 2026, Cronometer had more branded searches than MacroFactor among calorie and macro tracking apps in New Zealand. Cronometer was estimated to have 1.5K branded searches compared to MacroFactor’s 360, and held a 23.9% Share of Search versus MacroFactor’s 5.7%.
Follow Cronometer vs MacroFactor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cronometer or MacroFactor?
Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cronometer, MacroFactor. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | MacroFactor | Lose It! | Carb Manager |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 13.8% | 4.7% | 7% | 2.2% |
| Nov 2025 | 67.5% | 16.6% | 5.4% | 8.1% | 2.4% |
| Dec 2025 | 62.8% | 19.2% | 6.3% | 10.2% | 1.6% |
| Jan 2026 | 67.9% | 16.2% | 5.5% | 7.7% | 2.6% |
| Feb 2026 | 69.3% | 17.5% | 4.9% | 6.2% | 2% |
| Mar 2026 | 67.4% | 18.9% | 5.2% | 6.5% | 2% |
| Apr 2026 | 64.3% | 20% | 5.3% | 8.3% | 2% |
| May 2026 | 71.5% | 17.1% | 4.5% | 5.2% | 1.7% |
| Jun 2026 | 70.7% | 16.3% | 5.6% | 5.3% | 2.1% |
| Jul 2026 | 68.2% | 18.9% | 5.9% | 4.5% | 2.4% |
| Aug 2026 | 63.3% | 23.9% | 5.7% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Cronometer and MacroFactor comparison changed over the last 12 months?
3 findings
- Cronometer was ahead of MacroFactor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 13.8% to 23.9%, and its estimated monthly branded searches moved from 1.2K to 1.5K.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 410 to 360.
How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?
2 changes
In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%.

Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cronometer’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cronometer
7 branded search terms
- app cronometer
- cronometer
- cronometer calorie counter
- cronometer com
- cronometer macro tracker
- cronometer near me
- cronometer online
MacroFactor
6 branded search terms
- macrofactor
- macrofactor app
- macrofactor cost
- macrofactor macro tracker
- macrofactor online
- macrofactorapp com

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.