Brandwave

Calorie and macro tracking apps in New Zealand:Which brands are most popular in search?

In August 2026, MyFitnessPal was the most searched among calorie and macro tracking apps in New Zealand, with an estimated 4K branded searches and 63.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. MyFitnessPal63.3%
  2. Cronometer23.9%
  3. MacroFactor5.7%
  4. Lose It!4.9%
  5. Carb Manager2.2%

Follow calorie and macro tracking apps and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among calorie and macro tracking apps in New Zealand, by month

Share of Search by month for MyFitnessPal, Cronometer, MacroFactor, Lose It!, Carb Manager. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerMacroFactorLose It!Carb Manager
Oct 202572.4%13.8%4.7%7%2.2%
Nov 202567.5%16.6%5.4%8.1%2.4%
Dec 202562.8%19.2%6.3%10.2%1.6%
Jan 202667.9%16.2%5.5%7.7%2.6%
Feb 202669.3%17.5%4.9%6.2%2%
Mar 202667.4%18.9%5.2%6.5%2%
Apr 202664.3%20%5.3%8.3%2%
May 202671.5%17.1%4.5%5.2%1.7%
Jun 202670.7%16.3%5.6%5.3%2.1%
Jul 202668.2%18.9%5.9%4.5%2.4%
Aug 202663.3%23.9%5.7%4.9%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.MyFitnessPal

    63.3%

    held 1st · 4K estimated branded searches · -10.9% vs prior month · -4.8 points

  2. 2.Cronometer

    23.9%

    held 2nd · 1.5K estimated branded searches · +20.8% vs prior month · +4.9 points

  3. 3.MacroFactor

    5.7%

    held 3rd · 360 estimated branded searches · -7.7% vs prior month · -0.2 points

  4. 4.Lose It!

    4.9%

    held 4th · 310 estimated branded searches · +3.3% vs prior month · +0.4 points

  5. 5.Carb Manager

    2.2%

    held 5th · 140 estimated branded searches · -12.5% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among calorie and macro tracking apps in New Zealand?

In August 2026, MyFitnessPal was the most searched among calorie and macro tracking apps in New Zealand, with an estimated 4K branded searches and 63.3% estimated Share of Search within this set. Cronometer is in 2nd place, 39.5 percentage points behind at 23.9% Share of Search.

New Zealand calorie and macro tracking apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MyFitnessPal72.4% → 63.3%72.4%Oct 202562.8%Dec 20251st
Cronometer13.8% → 23.9%23.9%Aug 202613.8%Oct 20252nd
MacroFactor4.7% → 5.7%6.3%Dec 20254.5%May 20264th → 3rd
Lose It!7% → 4.9%10.2%Dec 20254.5%Jul 20263rd → 4th
Carb Manager2.2%2.6%Jan 20261.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 72.4% to 63.3%.
  • Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among calorie and macro tracking apps in New Zealand increased from 13.8% to 23.9%.
  • Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand increased from 4.7% to 5.7%.
  • Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 7% to 4.9%.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 72.4% in October 2025 and was lowest at 62.8% in December 2025.
  • Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 6.3% in December 2025 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 10.2% in December 2025 and was lowest at 4.5% in July 2026.
  • Across the 11 months ending August 2026, Carb Manager’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 2.6% in January 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, MacroFactor rose from 4th to 3rd among calorie and macro tracking apps in New Zealand.
  • Across the 11 months ending August 2026, Lose It! fell from 3rd to 4th among calorie and macro tracking apps in New Zealand.
  • Across the 11 months ending August 2026, Carb Manager held steady: its estimated Share of Search among calorie and macro tracking apps in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?

  1. In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%.

  2. In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%.

  3. Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026.

  4. Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.

  5. Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record