Lose It! vs MacroFactor:Which is more popular by branded search in New Zealand?
In August 2026, MacroFactor had more branded searches than Lose It! among calorie and macro tracking apps in New Zealand. MacroFactor was estimated to have 360 branded searches compared to Lose It!’s 310, and held a 5.7% Share of Search versus Lose It!’s 4.9%.
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Which is more popular in search, Lose It! or MacroFactor?
Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MacroFactor, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | MacroFactor | Lose It! | Carb Manager |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 13.8% | 4.7% | 7% | 2.2% |
| Nov 2025 | 67.5% | 16.6% | 5.4% | 8.1% | 2.4% |
| Dec 2025 | 62.8% | 19.2% | 6.3% | 10.2% | 1.6% |
| Jan 2026 | 67.9% | 16.2% | 5.5% | 7.7% | 2.6% |
| Feb 2026 | 69.3% | 17.5% | 4.9% | 6.2% | 2% |
| Mar 2026 | 67.4% | 18.9% | 5.2% | 6.5% | 2% |
| Apr 2026 | 64.3% | 20% | 5.3% | 8.3% | 2% |
| May 2026 | 71.5% | 17.1% | 4.5% | 5.2% | 1.7% |
| Jun 2026 | 70.7% | 16.3% | 5.6% | 5.3% | 2.1% |
| Jul 2026 | 68.2% | 18.9% | 5.9% | 4.5% | 2.4% |
| Aug 2026 | 63.3% | 23.9% | 5.7% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Lose It! and MacroFactor comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: MacroFactor took it in June 2026.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 7% to 4.9%, and its estimated monthly branded searches moved from 610 to 310.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 410 to 360.
How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?
2 changes
Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026.
Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lose It!
10 branded search terms
- lose it
- lose it app
- lose it app free
- lose it calorie counter
- lose it near me
- lose it online
- loseit
- loseit calorie counter
- loseit com
- loseit macro tracker
MacroFactor
6 branded search terms
- macrofactor
- macrofactor app
- macrofactor cost
- macrofactor macro tracker
- macrofactor online
- macrofactorapp com
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