How popular isLose It! in search?
In August 2026, there were an estimated 310 branded searches for Lose It! in New Zealand which is down 49.2% over the last 11 months. Lose It! holds 4.9% estimated Share of Search among New Zealand calorie and macro tracking apps and is ranked 4th of 5 competitors for search popularity.
MyFitnessPal63.3%Cronometer23.9%
MacroFactor5.7%
Lose It!4.9%
Carb Manager2.2%
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Which calorie and macro tracking apps compete with Lose It!?
Share of Search by month for MyFitnessPal, Cronometer, MacroFactor, Lose It!, Carb Manager. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | MacroFactor | Lose It! | Carb Manager |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 13.8% | 4.7% | 7% | 2.2% |
| Nov 2025 | 67.5% | 16.6% | 5.4% | 8.1% | 2.4% |
| Dec 2025 | 62.8% | 19.2% | 6.3% | 10.2% | 1.6% |
| Jan 2026 | 67.9% | 16.2% | 5.5% | 7.7% | 2.6% |
| Feb 2026 | 69.3% | 17.5% | 4.9% | 6.2% | 2% |
| Mar 2026 | 67.4% | 18.9% | 5.2% | 6.5% | 2% |
| Apr 2026 | 64.3% | 20% | 5.3% | 8.3% | 2% |
| May 2026 | 71.5% | 17.1% | 4.5% | 5.2% | 1.7% |
| Jun 2026 | 70.7% | 16.3% | 5.6% | 5.3% | 2.1% |
| Jul 2026 | 68.2% | 18.9% | 5.9% | 4.5% | 2.4% |
| Aug 2026 | 63.3% | 23.9% | 5.7% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 4K | -10.9% | -4.8 points | |
| 2, held 2nd | 23.9% | 1.5K | +20.8% | +4.9 points | |
| 3, held 3rd | 5.7% | 360 | -7.7% | -0.2 points | |
| 4, held 4th | 4.9% | 310 | +3.3% | +0.4 points | |
| 5, held 5th | 2.2% | 140 | -12.5% | -0.2 points |
63.3%
held 1st · 4K estimated branded searches · -10.9% vs prior month · -4.8 points
23.9%
held 2nd · 1.5K estimated branded searches · +20.8% vs prior month · +4.9 points
5.7%
held 3rd · 360 estimated branded searches · -7.7% vs prior month · -0.2 points
4.
Lose It!4.9%
held 4th · 310 estimated branded searches · +3.3% vs prior month · +0.4 points
2.2%
held 5th · 140 estimated branded searches · -12.5% vs prior month · -0.2 points
Compare search popularity between Lose It! and its closest rivals
How has branded search demand for Lose It! changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lose It! in New Zealand fell from 610 to 310.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 7% to 4.9%.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 10.2% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, Lose It! fell from 3rd to 4th among calorie and macro tracking apps in New Zealand.
How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?
5 changes
In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%.
In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%.
Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026.
Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.
How is Lose It! measured?
Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- lose it
- lose it app
- lose it app free
- lose it calorie counter
- lose it near me
- lose it online
- loseit
- loseit calorie counter
- loseit com
- loseit macro tracker
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Is Lose It! your brand?
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