How popular isLose It!?
In September 2026, people searched for Lose It! by name about 280 times in New Zealand, a 47.2% decrease from the previous year. These searches made up 12.9% of all New Zealand calorie and macro tracking app searches, placing Lose It! third out of six apps. When we asked both ChatGPT and Google AI Overviews about calorie and macro tracking apps, Lose It! did not appear in any of the answers.
Lose It! is the third most searched of 6 competitors and not listed in any AI answer.
CronometerShare of searches 53.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MacroFactorShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Lose It!Share of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MyNetDiaryShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Carb ManagerShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top calorie and macro tracking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lose It! did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MyNetDiary3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carb Manager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie and macro tracking apps
5 answers
Asked ChatGPT
“Which calorie macro tracking app should I use in New Zealand?”
Asked ChatGPT
“What are the best calorie macro tracking apps in New Zealand?”
Asked ChatGPT
“What's the best calorie macro tracking app in New Zealand for food tracking?”
Searched Google, AI Overview
“calorie counter app”
Searched Google, AI Overview
“food log app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which calorie and macro tracking apps compete with Lose It!?
Share of searches by month for Cronometer, MacroFactor, Lose It!, MyNetDiary, Carb Manager, MyFitnessPal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cronometer | MacroFactor | Lose It! | MyNetDiary | Carb Manager | MyFitnessPal |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 14.2% | 20.3% | 10% | 7.3% | 3.1% |
| Nov 2025 | 45.7% | 13.5% | 20.6% | 9.4% | 6.3% | 4.5% |
| Dec 2025 | 47.2% | 14% | 23% | 9.6% | 3.9% | 2.2% |
| Jan 2026 | 45.1% | 13.3% | 19.2% | 9.4% | 7.1% | 5.9% |
| Feb 2026 | 48.2% | 12.1% | 15.4% | 8.5% | 5.7% | 10.1% |
| Mar 2026 | 41.7% | 11.1% | 12.9% | 7.7% | 4.4% | 22.1% |
| Apr 2026 | 46.5% | 11.8% | 13% | 8.3% | 4.3% | 16.1% |
| May 2026 | 34.2% | 8.5% | 9.4% | 7.6% | 3.2% | 37.1% |
| Jun 2026 | 35.9% | 11.6% | 10% | 7% | 4.7% | 30.9% |
| Jul 2026 | 42% | 11.6% | 8.9% | 7.2% | 5.1% | 25.3% |
| Aug 2026 | 47.8% | 10.3% | 9% | 10.3% | 4.5% | 18.3% |
| Sep 2026 | 53.5% | 14.7% | 12.9% | 9.7% | 4.6% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 1.2K | -22.1% | +5.7 points | |
| 2, moved from 3rd to 2nd | 14.7% | 320 | 0% | +4.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 12.9% | 280 | 0% | +3.9 pointsmoved from 5th to 3rd | |
| 4, held 4th | 9.7% | 210 | -34.4% | -0.6 points | |
| 5, moved from 6th to 5th | 4.6% | 100 | -28.6% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 2nd to 6th | 4.6% | 100 | -82.5% | -13.7 pointsmoved from 2nd to 6th |
53.5%
Held 1st. 1.2K estimated branded searches, -22.1% vs prior month. Share +5.7 points.
14.7%
Moved from 3rd to 2nd. 320 estimated branded searches, 0% vs prior month. Share +4.5 points.
3.
Lose It!12.9%
Moved from 5th to 3rd. 280 estimated branded searches, 0% vs prior month. Share +3.9 points.
9.7%
Held 4th. 210 estimated branded searches, -34.4% vs prior month. Share -0.6 points.
4.6%
Moved from 6th to 5th. 100 estimated branded searches, -28.6% vs prior month. Share +0.1 points.
4.6%
Moved from 2nd to 6th. 100 estimated branded searches, -82.5% vs prior month. Share -13.7 points.
Compare popularity between Lose It! and its closest rivals
Every comparison with Lose It!
5 comparisons
How has branded search demand for Lose It! changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lose It! in New Zealand fell from 530 to 280.
- Across the 12 months ending September 2026, Lose It!’s share of searches among calorie and macro tracking apps in New Zealand decreased from 20.3% to 12.9%.
- Across the 12 months ending September 2026, Lose It!’s share of searches among calorie and macro tracking apps in New Zealand peaked at 23% in December 2025 and was lowest at 8.9% in July 2026.
- Across the 12 months ending September 2026, Lose It! fell from 2nd to 3rd among calorie and macro tracking apps in New Zealand.
How did search popularity change for New Zealand calorie and macro tracking apps in September 2026?
6 changes
In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among calorie and macro tracking apps in New Zealand, with 14.7% of the searches.
In September 2026, Lose It! overtook MyFitnessPal and MyNetDiary to rank 3rd among calorie and macro tracking apps in New Zealand, with 12.9% of the searches.
In September 2026, Cronometer gained share of searches among calorie and macro tracking apps in New Zealand, from 47.8% to 53.5%.
In September 2026, MyFitnessPal lost share of searches among calorie and macro tracking apps in New Zealand, from 18.3% to 4.6%.
In September 2026, MyNetDiary lost share of searches among calorie and macro tracking apps in New Zealand, from 10.3% to 9.7%.
In September 2026, Carb Manager rose from 6th to 5th among calorie and macro tracking apps in New Zealand.
How are Lose It!’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lose it
- lose it app
- loseit
- loseit macro tracker
Do you work for Lose It!? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lose It! compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Calorie and macro tracking apps | 3rd of 6 | 12.9% | Shown above |
| Macro tracker software | 3rd of 4 | 15.5% | Show ranking |
Is Lose It! your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.