MacroFactor vs MyFitnessPal:Which is more popular?
In September 2026, MacroFactor had more branded searches than MyFitnessPal among macro tracker software in New Zealand. MacroFactor had about 310 branded searches, while MyFitnessPal had 80. MacroFactor made up 17.1% of all macro tracker software searches we track, and MyFitnessPal accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about macro tracker software, both MacroFactor and MyFitnessPal appeared in all five answers. MacroFactor was mentioned before MyFitnessPal in every answer.
Who do people search for more?
MacroFactor, about 4 searches for every 1 for MyFitnessPal
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
MacroFactor, named ahead of MyFitnessPal in every answer
Follow MacroFactor vs MyFitnessPal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top macro tracker software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MacroFactor and MyFitnessPal showed up in all five answers. MacroFactor was listed before MyFitnessPal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MacroFactor1st
Cronometer2nd
MyFitnessPal3rd
Lose It!4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MacroFactor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lose It!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about macro tracker software
5 answers
Asked ChatGPT
“Which macro tracker software should I use in New Zealand?”
Asked ChatGPT
“What are the best macro tracker software tools in New Zealand?”
Asked ChatGPT
“What's the best macro tracker software in New Zealand for weight loss tracking?”
Searched Google, AI Overview
“macro tracker app”
Searched Google, AI Overview
“best macro tracker”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MacroFactor or MyFitnessPal more popular in search?
This chart shows how often people search Google for MacroFactor and MyFitnessPal by name. Each line represents a brand's share of searches for all four macro tracker software we track, month by month, from searches in New Zealand.
Share of searches by month for MacroFactor, MyFitnessPal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cronometer | MacroFactor | Lose It! | MyFitnessPal |
|---|---|---|---|---|
| Oct 2025 | 55.2% | 17% | 25% | 2.8% |
| Nov 2025 | 55.1% | 15.7% | 24.9% | 4.3% |
| Dec 2025 | 55% | 15.9% | 27.2% | 2% |
| Jan 2026 | 54.3% | 15.8% | 23.4% | 6.5% |
| Feb 2026 | 56.8% | 14.1% | 18% | 11.2% |
| Mar 2026 | 47.6% | 12.4% | 15% | 24.9% |
| Apr 2026 | 53.5% | 13.6% | 15% | 17.8% |
| May 2026 | 38.1% | 9.6% | 11% | 41.2% |
| Jun 2026 | 40.5% | 13.1% | 11.9% | 34.5% |
| Jul 2026 | 47.6% | 13% | 10.6% | 28.9% |
| Aug 2026 | 56.5% | 11.8% | 11% | 20.8% |
| Sep 2026 | 63% | 17.1% | 15.5% | 4.4% |
How has the MacroFactor and MyFitnessPal comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: MyFitnessPal took it in March 2026, MacroFactor took it in September 2026.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among macro tracker software in New Zealand moved from 17% to 17.1%, and its estimated monthly branded searches moved from 360 to 310.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among macro tracker software in New Zealand moved from 2.8% to 4.4%, and its estimated monthly branded searches moved from 60 to 80.
How did search popularity change for New Zealand macro tracker software in September 2026?
3 changes

In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.

In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.

In September 2026, MyFitnessPal lost share of searches among macro tracker software in New Zealand, from 20.8% to 4.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using MacroFactor’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacroFactor
2 branded search terms
- macrofactor
- macrofactor app
MyFitnessPal
2 branded search terms
- calorie tracker myfitnesspal
- myfitnesspal calorie counter
Other head-to-heads among macro tracker software

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.