Brandwave

MacroFactor vs MyFitnessPal:Which is more popular?

In September 2026, MacroFactor had more branded searches than MyFitnessPal among macro tracker software in New Zealand. MacroFactor had about 310 branded searches, while MyFitnessPal had 80. MacroFactor made up 17.1% of all macro tracker software searches we track, and MyFitnessPal accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about macro tracker software, both MacroFactor and MyFitnessPal appeared in all five answers. MacroFactor was mentioned before MyFitnessPal in every answer.

Among macro tracker software in New Zealand in September 2026

Who do people search for more?

MacroFactor, about 4 searches for every 1 for MyFitnessPal

MacroFactor 310 searchesMyFitnessPal 80 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

MacroFactor in 5 of 5MyFitnessPal in 5 of 5

Who does AI recommend more?

MacroFactor, named ahead of MyFitnessPal in every answer

MacroFactor first in 5MyFitnessPal never first

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Top macro tracker software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both MacroFactor and MyFitnessPal showed up in all five answers. MacroFactor was listed before MyFitnessPal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MacroFactor1st
  2. Cronometer2nd
  3. MyFitnessPal3rd
  4. Lose It!4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about macro tracker software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MacroFactor or MyFitnessPal more popular in search?

This chart shows how often people search Google for MacroFactor and MyFitnessPal by name. Each line represents a brand's share of searches for all four macro tracker software we track, month by month, from searches in New Zealand.

MacroFactor and MyFitnessPal among macro tracker software in New Zealand, by month

Share of searches by month for MacroFactor, MyFitnessPal. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyFitnessPal
Oct 202555.2%17%25%2.8%
Nov 202555.1%15.7%24.9%4.3%
Dec 202555%15.9%27.2%2%
Jan 202654.3%15.8%23.4%6.5%
Feb 202656.8%14.1%18%11.2%
Mar 202647.6%12.4%15%24.9%
Apr 202653.5%13.6%15%17.8%
May 202638.1%9.6%11%41.2%
Jun 202640.5%13.1%11.9%34.5%
Jul 202647.6%13%10.6%28.9%
Aug 202656.5%11.8%11%20.8%
Sep 202663%17.1%15.5%4.4%

How has the MacroFactor and MyFitnessPal comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand macro tracker software in September 2026?

3 changes
  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.

  2. In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.

  3. In September 2026, MyFitnessPal lost share of searches among macro tracker software in New Zealand, from 20.8% to 4.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using MacroFactor’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MacroFactor

2 branded search terms

  • macrofactor
  • macrofactor app

MyFitnessPal

2 branded search terms

  • calorie tracker myfitnesspal
  • myfitnesspal calorie counter

How the Brand Demand Index is measured

Other head-to-heads among macro tracker software

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