Brandwave

Lose It! vs MacroFactor:Which is more popular?

In September 2026, MacroFactor had more branded searches than Lose It! among macro tracker software in New Zealand. MacroFactor had about 310 branded searches, while Lose It! had 280. MacroFactor made up 17.1% of all macro tracker software searches we track, and Lose It! accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about macro tracker software, MacroFactor appeared in all five answers and Lose It! in one. MacroFactor was mentioned before Lose It! in every answer.

Among macro tracker software in New Zealand in September 2026

Who do people search for more?

MacroFactor, about 11% more searches than Lose It!

MacroFactor 310 searchesLose It! 280 searches

Who does AI mention more?

MacroFactor, mentioned in every answer we collected

MacroFactor in 5 of 5Lose It! in 1 of 5

Who does AI recommend more?

MacroFactor, named ahead of Lose It! in every answer

MacroFactor first in 5Lose It! never first

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Top macro tracker software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MacroFactor appeared in all five answers. Lose It! was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MacroFactor was listed before Lose It! in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MacroFactor1st
  2. Cronometer2nd
  3. MyFitnessPal3rd
  4. Lose It!4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about macro tracker software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lose It! or MacroFactor more popular in search?

This chart shows how often people search Google for Lose It! and MacroFactor by name. Each line represents a brand's share of searches for all four macro tracker software we track, month by month, from searches in New Zealand.

Lose It! and MacroFactor among macro tracker software in New Zealand, by month

Share of searches by month for MacroFactor, Lose It!. The figures are in the table below the chart.

View monthly share of searches table
MonthCronometerMacroFactorLose It!MyFitnessPal
Oct 202555.2%17%25%2.8%
Nov 202555.1%15.7%24.9%4.3%
Dec 202555%15.9%27.2%2%
Jan 202654.3%15.8%23.4%6.5%
Feb 202656.8%14.1%18%11.2%
Mar 202647.6%12.4%15%24.9%
Apr 202653.5%13.6%15%17.8%
May 202638.1%9.6%11%41.2%
Jun 202640.5%13.1%11.9%34.5%
Jul 202647.6%13%10.6%28.9%
Aug 202656.5%11.8%11%20.8%
Sep 202663%17.1%15.5%4.4%

How has the Lose It! and MacroFactor comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: MacroFactor took it in June 2026.
  • Across the 12 months ending September 2026, Lose It!’s share of searches among macro tracker software in New Zealand moved from 25% to 15.5%, and its estimated monthly branded searches moved from 530 to 280.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among macro tracker software in New Zealand moved from 17% to 17.1%, and its estimated monthly branded searches moved from 360 to 310.

How did search popularity change for New Zealand macro tracker software in September 2026?

2 changes

  1. In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.

  2. In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lose It!

3 branded search terms

  • lose it
  • lose it app
  • loseit

MacroFactor

2 branded search terms

  • macrofactor
  • macrofactor app

How the Brand Demand Index is measured

Other head-to-heads among macro tracker software

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