MacroFactor vs MyFitnessPal:Which is more popular by branded search in New Zealand?
In August 2026, MyFitnessPal had more branded searches than MacroFactor among calorie and macro tracking apps in New Zealand. MyFitnessPal was estimated to have 4K branded searches compared to MacroFactor’s 360, and held a 63.3% Share of Search versus MacroFactor’s 5.7%.
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Which is more popular in search, MacroFactor or MyFitnessPal?
Compare the calorie, macro and nutrition tracking apps New Zealanders log food with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyFitnessPal, MacroFactor. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | MacroFactor | Lose It! | Carb Manager |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 13.8% | 4.7% | 7% | 2.2% |
| Nov 2025 | 67.5% | 16.6% | 5.4% | 8.1% | 2.4% |
| Dec 2025 | 62.8% | 19.2% | 6.3% | 10.2% | 1.6% |
| Jan 2026 | 67.9% | 16.2% | 5.5% | 7.7% | 2.6% |
| Feb 2026 | 69.3% | 17.5% | 4.9% | 6.2% | 2% |
| Mar 2026 | 67.4% | 18.9% | 5.2% | 6.5% | 2% |
| Apr 2026 | 64.3% | 20% | 5.3% | 8.3% | 2% |
| May 2026 | 71.5% | 17.1% | 4.5% | 5.2% | 1.7% |
| Jun 2026 | 70.7% | 16.3% | 5.6% | 5.3% | 2.1% |
| Jul 2026 | 68.2% | 18.9% | 5.9% | 4.5% | 2.4% |
| Aug 2026 | 63.3% | 23.9% | 5.7% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the MacroFactor and MyFitnessPal comparison changed over the last 12 months?
3 findings
- MyFitnessPal was ahead of MacroFactor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 410 to 360.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 72.4% to 63.3%, and its estimated monthly branded searches moved from 6.3K to 4K.
How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?
2 changes
In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%.
Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MacroFactor’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacroFactor
6 branded search terms
- macrofactor
- macrofactor app
- macrofactor cost
- macrofactor macro tracker
- macrofactor online
- macrofactorapp com
MyFitnessPal
17 branded search terms
- calorie tracker myfitnesspal
- my fitness pal
- my fitness pal app
- my fitness pal food tracker
- myfitnesspal
- myfitnesspal app
- myfitnesspal app free
- myfitnesspal calorie counter
- myfitnesspal calorie counter app
- myfitnesspal com
- myfitnesspal food diary
- myfitnesspal free
- myfitnesspal macro tracker
- myfitnesspal near me
- myfitnesspal nz
- myfitnesspal weight loss app
- myfitnesspal workout
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.