Peloton vs Strava:Which is more popular?
In September 2026, Strava had more branded searches than Peloton among fitness apps in New Zealand. Strava had about 9,130 branded searches, while Peloton had 1,390. Strava made up 26.7% of all fitness app searches we track, and Peloton accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about fitness apps, Strava appeared in four of the five answers and Peloton in none.
Who do people search for more?
Strava, about 7 searches for every 1 for Peloton
Who does AI mention more?
Strava, mentioned in 4 of 5 answers, Peloton in 0
Who does AI recommend more?
Strava, the only one of the two named
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Top fitness apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Strava was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peloton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Strava1st
Nike Training Club2nd
Hevy3rd
MyFitnessPal4th
Cronometer5th
Les Mills–
Peloton–
Sweat–
Centr–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness apps
5 answers
Asked ChatGPT
“Which fitness app should I use in New Zealand?”
Asked ChatGPT
“What are the best fitness apps in New Zealand?”
Asked ChatGPT
“What's the best fitness app in New Zealand for workouts and tracking?”
Searched Google, AI Overview
“calorie tracker app”
Searched Google, AI Overview
“best fitness app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Peloton or Strava more popular in search?
This chart shows how often people search Google for Peloton and Strava by name. Each line represents a brand's share of searches for all nine fitness apps we track, month by month, from searches in New Zealand.
Share of searches by month for Strava, Peloton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Cronometer | Hevy | Sweat | Centr | Nike Training Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 19.9% | 11.6% | 4.4% | 2.5% | 0.24% | 0.45% | 0.49% | 0.45% |
| Nov 2025 | 59.1% | 23.6% | 9.2% | 3.5% | 2.6% | 0.28% | 0.71% | 0.51% | 0.43% |
| Dec 2025 | 57% | 28.1% | 7.3% | 3.3% | 2.5% | 0.33% | 0.58% | 0.48% | 0.42% |
| Jan 2026 | 55.8% | 23.9% | 10.8% | 3.4% | 3% | 0.42% | 1.9% | 0.44% | 0.42% |
| Feb 2026 | 55.7% | 27.6% | 8.6% | 3.3% | 2.8% | 0.41% | 0.91% | 0.48% | 0.21% |
| Mar 2026 | 56.8% | 27.9% | 7.2% | 3.4% | 2.7% | 0.34% | 0.86% | 0.49% | 0.27% |
| Apr 2026 | 59.6% | 23.9% | 7.3% | 4.5% | 2.9% | 0.43% | 0.66% | 0.43% | 0.28% |
| May 2026 | 61.4% | 23% | 7% | 4.1% | 2.7% | 0.51% | 0.44% | 0.58% | 0.22% |
| Jun 2026 | 67.4% | 19.9% | 6.1% | 3% | 2.2% | 0.44% | 0.44% | 0.42% | 0.19% |
| Jul 2026 | 57.9% | 23.4% | 8.8% | 4.2% | 3.5% | 0.64% | 0.57% | 0.6% | 0.27% |
| Aug 2026 | 54.5% | 27% | 8.3% | 4% | 4.1% | 0.6% | 0.54% | 0.69% | 0.2% |
| Sep 2026 | 55.4% | 26.7% | 8.5% | 4.1% | 3.3% | 0.61% | 0.53% | 0.5% | 0.26% |
How has the Peloton and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of Peloton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among fitness apps in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 2K to 1.4K.
- Across the 12 months ending September 2026, Strava’s share of searches among fitness apps in New Zealand moved from 19.9% to 26.7%, and its estimated monthly branded searches moved from 9.3K to 9.1K.
How did search popularity change for New Zealand fitness apps in September 2026?
1 change
In September 2026, Peloton rose from 5th to 4th among fitness apps in New Zealand.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Peloton’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fitness apps
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