Brandwave

How popular isRogue Fitness in search?

In August 2026, there were an estimated 260 branded searches for Rogue Fitness in New Zealand which is up 18.2% over the last 11 months. Rogue Fitness holds 3.2% estimated Share of Search among New Zealand home fitness equipment brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Concept243.6%
  2. Peloton23%
  3. Technogym20.9%
  4. NordicTrack8.7%
  5. Rogue Fitness3.2%
  6. Lifespan Fitness0.61%
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Which home fitness equipment brands compete with Rogue Fitness?

Rogue Fitness against home fitness equipment brands in New Zealand, by month

Share of Search by month for Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
Oct 202526.7%38.1%21.6%9.6%3.4%0.61%
Nov 202531.7%32.4%24.2%7.6%3.6%0.51%
Dec 202536.4%26.8%21.2%11.4%3.5%0.7%
Jan 202635.6%30.2%18.2%12.8%2.9%0.4%
Feb 202636.7%27.9%18.8%12.7%3.3%0.57%
Mar 202634.9%25.7%18.3%15.5%4.9%0.79%
Apr 202630%29.3%18.7%14.1%7.5%0.49%
May 202633.6%25.2%18.9%11.3%10.5%0.45%
Jun 202640.7%20.6%15.5%10.7%12.3%0.32%
Jul 202642.1%21.2%16.9%9.9%9.5%0.44%
Aug 202643.6%23%20.9%8.7%3.2%0.61%
Sep 2026——————

  1. 1.Concept2

    43.6%

    held 1st · 3.6K estimated branded searches · -7.5% vs prior month · +1.5 points

  2. 2.Peloton

    23%

    held 2nd · 1.9K estimated branded searches · -3.1% vs prior month · +1.8 points

  3. 3.Technogym

    20.9%

    held 3rd · 1.7K estimated branded searches · +10.3% vs prior month · +4 points

  4. 4.NordicTrack

    8.7%

    held 4th · 710 estimated branded searches · -22% vs prior month · -1.2 points

  5. 5.Rogue Fitness

    3.2%

    held 5th · 260 estimated branded searches · -70.1% vs prior month · -6.3 points

  6. 6.Lifespan Fitness

    0.61%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between Rogue Fitness and its closest rivals

How has branded search demand for Rogue Fitness changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rogue Fitness in New Zealand rose from 220 to 260.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands in New Zealand peaked at 12.3% in June 2026 and was lowest at 2.9% in January 2026.

How did search popularity change for New Zealand home fitness equipment brands in August 2026?

  1. In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.

  2. In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.

  3. In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.

  4. In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.

  5. In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.

  6. Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How is Rogue Fitness measured?

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • rogue fitness
  • rogue fitness home gym
  • rogue fitness kettlebell
  • rogue fitness medicine ball
  • rogue fitness near me
  • rogue fitness nz
  • rogue fitness rower
  • rogue fitness squat rack
  • rogue fitness supplier
  • roguefitness
  • roguefitness com
  • roguefitness rower

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How the Brand Demand Index is measured

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