Brandwave

How popular isRogue Fitness?

In September 2026, people searched for Rogue Fitness by name about 170 times in New Zealand, a 6.3% increase from the previous year. These searches made up 5.9% of all New Zealand resistance band brand searches, placing Rogue Fitness fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about resistance band brands, Rogue Fitness appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Rogue Fitness is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. AnkoShare of searches 59.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PTPShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TherabandShare of searches 16.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Rogue FitnessShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. BodylasticsShare of searches 0.37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PTP1st
  2. Theraband2nd
  3. Anko3rd
  4. Rogue Fitness4th
  5. Bodylastics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PTP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Theraband2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

  • Asked ChatGPT

    “Which resistance band brand should I buy in New Zealand?”

    1. 1PTP
    2. 2Theraband
    3. 3Rogue Fitness
    4. 4Anko

  • Asked ChatGPT

    “What are the best resistance band brands in New Zealand?”

    1. 1PTP
    2. 2Theraband
    3. 3Anko

  • Asked ChatGPT

    “What's the best resistance band brand in New Zealand for home workouts?”

    1. 1PTP

  • Searched Google, AI Overview

    “resistance bands nz”

    1. 1Anko

  • Searched Google, AI Overview

    “exercise bands nz”

    1. 1Anko

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which resistance band brands compete with Rogue Fitness?

Rogue Fitness against resistance band brands in New Zealand, by month

Share of searches by month for Anko, PTP, Theraband, Rogue Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkoPTPTherabandRogue FitnessBodylastics
Oct 202564.3%15.7%13.3%6.4%0.4%
Nov 202568.8%14.1%12%4.7%0.36%
Dec 202571.4%12%12.4%3.8%0.38%
Jan 202670.6%11.9%12.3%4.8%0.37%
Feb 202660.5%14.9%16.3%7.9%0.47%
Mar 202655%13.4%22.3%8.9%0.34%
Apr 202662.3%15.2%11.7%10.5%0.39%
May 202657.2%11.7%18.1%12.7%0.3%
Jun 202653.5%13%11.7%21.4%0.33%
Jul 202656.3%11.3%13%19%0.35%
Aug 202660.8%14.8%16.7%7.2%0.38%
Sep 202659.5%17.8%16.4%5.9%0.37%

  1. 1.Anko

    59.5%

    Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.PTP

    17.8%

    Moved from 3rd to 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +3 points.

  3. 3.Theraband

    16.4%

    Moved from 2nd to 3rd. 440 estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Rogue Fitness

    5.9%

    Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  5. 5.Bodylastics

    0.37%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rogue Fitness and its closest rivals

Every comparison with Rogue Fitness

9 comparisons

How has branded search demand for Rogue Fitness changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rogue Fitness in New Zealand rose from 160 to 170.
  • Across the 12 months ending September 2026, Rogue Fitness’ share of searches among resistance band brands in New Zealand peaked at 21.4% in June 2026 and was lowest at 3.8% in December 2025.

How did search popularity change for New Zealand resistance band brands in September 2026?

4 changes

  1. In September 2026, PTP overtook Theraband to rank 2nd among resistance band brands in New Zealand, with 17.8% of the searches.

  2. In September 2026, Anko lost share of searches among resistance band brands in New Zealand, from 60.8% to 59.5%.

  3. In September 2026, Rogue Fitness lost share of searches among resistance band brands in New Zealand, from 7.2% to 5.9%.

  4. Estimated monthly branded searches for Theraband in New Zealand rose 33.3% over 12 measured months, from 330 to 440 in September 2026.

How are Rogue Fitness’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Rogue Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rogue fitness
  • rogue fitness kettlebell
  • rogue fitness rower
  • rogue fitness supplier
  • roguefitness
  • roguefitness rower

Do you work for Rogue Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rogue Fitness compete?

Rogue Fitness is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fitness equipment brands7th of 81.9%Show ranking
Resistance band brands4th of 55.9%Shown above
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