Industrial Athletic vs NordicTrack:Which is more popular?
In September 2026, Industrial Athletic had more branded searches than NordicTrack among home fitness equipment brands in New Zealand. Industrial Athletic had about 720 branded searches, while NordicTrack had 390. Industrial Athletic made up 7.9% of all home fitness equipment brand searches we track, and NordicTrack accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Industrial Athletic appeared in four of the five answers and NordicTrack in one. Industrial Athletic was mentioned before NordicTrack in every answer.
Who do people search for more?
Industrial Athletic, about 85% more searches than NordicTrack
Who does AI mention more?
Industrial Athletic, mentioned in 4 of 5 answers, NordicTrack in 1
Who does AI recommend more?
Industrial Athletic, named ahead of NordicTrack in every answer
Follow Industrial Athletic vs NordicTrack and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Industrial Athletic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Industrial Athletic was listed before NordicTrack in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Industrial Athletic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elite Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LifeSpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Industrial Athletic or NordicTrack more popular in search?
This chart shows how often people search Google for Industrial Athletic and NordicTrack by name. Each line represents a brand's share of searches for all eight home fitness equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Industrial Athletic, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elite Fitness | Peloton | Concept2 | Technogym | Industrial Athletic | NordicTrack | Rogue Fitness | LifeSpan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 22.1% | 11.4% | 9.9% | 7% | 5.2% | 1.5% | 0.29% |
| Nov 2025 | 44.6% | 17.6% | 12.9% | 10.3% | 8.9% | 4.1% | 1.3% | 0.3% |
| Dec 2025 | 41.8% | 15.7% | 16% | 10.1% | 8.4% | 6.5% | 1.2% | 0.35% |
| Jan 2026 | 40% | 18.7% | 14.5% | 9.5% | 8% | 7.9% | 1.2% | 0.27% |
| Feb 2026 | 38.3% | 19.4% | 14.6% | 10.6% | 6.3% | 8.6% | 1.8% | 0.43% |
| Mar 2026 | 36.4% | 17.8% | 14% | 10.4% | 7.3% | 11% | 2.6% | 0.51% |
| Apr 2026 | 39.1% | 19.4% | 12% | 11.1% | 6.4% | 9.3% | 2.4% | 0.36% |
| May 2026 | 38.8% | 18.4% | 12.1% | 11.9% | 6.3% | 8.4% | 3.7% | 0.35% |
| Jun 2026 | 37.9% | 15.5% | 15.5% | 9.6% | 7.6% | 8% | 5.6% | 0.26% |
| Jul 2026 | 38.6% | 15.9% | 15.8% | 10.6% | 6.3% | 7.6% | 4.8% | 0.35% |
| Aug 2026 | 40.5% | 16% | 16.4% | 12.5% | 6.6% | 6% | 1.7% | 0.28% |
| Sep 2026 | 39.3% | 17.3% | 14.5% | 13.4% | 7.9% | 4.3% | 1.9% | 1.5% |
How has the Industrial Athletic and NordicTrack comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: NordicTrack took it in February 2026, Industrial Athletic took it in August 2026.
- Across the 12 months ending September 2026, Industrial Athletic’s share of searches among home fitness equipment brands in New Zealand moved from 7% to 7.9%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among home fitness equipment brands in New Zealand moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 540 to 390.
How did search popularity change for New Zealand home fitness equipment brands in September 2026?
2 changes
In September 2026, Industrial Athletic gained share of searches among home fitness equipment brands in New Zealand, from 6.6% to 7.9%.
In September 2026, NordicTrack lost share of searches among home fitness equipment brands in New Zealand, from 6% to 4.3%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Industrial Athletic’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Industrial Athletic
1 branded search term
- industrial athletic
NordicTrack
8 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack commercial 1750
- nordictrack exercise bike
- nordictrack home gym
- nordictrack rower
- nordictrack treadmill
Other head-to-heads among home fitness equipment brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.