How popular isLove to Dream?
In September 2026, people searched for Love to Dream by name about 3,980 times in New Zealand, a 14.4% increase from the previous year. These searches made up 34.3% of all New Zealand baby sleepwear brand searches, placing Love to Dream first out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby sleepwear brands, Love to Dream appeared in one of the four answers and was the fourth most recommended of the eight.
Love to Dream is the most searched of 8 competitors and the fourth most recommended in AI answers.
Love to DreamShare of searches 34.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
WoolbabeShare of searches 21.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ergoPouchShare of searches 18.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
DimplesShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
BabuShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top baby sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Love to Dream was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Love to Dream is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Woolbabe1st
Nature Baby2nd- Dimples3rd
- Love to Dream4th
- Babu5th
- ergoPouch6th
Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby sleepwear brands
4 answers
Asked ChatGPT
“Which baby sleepwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleepwear brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleepwear brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“swaddle wrap nz”
Searched Google, AI Overview
“baby sleepwear brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby sleepwear brands compete with Love to Dream?
Share of searches by month for Love to Dream, Woolbabe, ergoPouch, Dimples, Babu, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Love to Dream | Woolbabe | ergoPouch | Dimples | Babu | Nature Baby | Halo | Mokopuna |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 21.9% | 17.3% | 11.8% | 9.1% | 5.4% | 2.2% | 0.82% |
| Nov 2025 | 33.2% | 20% | 14.3% | 12.4% | 10.1% | 7.7% | 1.5% | 0.7% |
| Dec 2025 | 34.5% | 18.2% | 13.8% | 16.4% | 9% | 4.9% | 2.5% | 0.72% |
| Jan 2026 | 33% | 19.1% | 16.9% | 13.2% | 7.3% | 7.3% | 2.3% | 0.91% |
| Feb 2026 | 29.7% | 21.9% | 17% | 11.5% | 7.8% | 7.8% | 3.4% | 0.97% |
| Mar 2026 | 27% | 28.5% | 19.3% | 8.8% | 6.7% | 4.9% | 3.8% | 1.1% |
| Apr 2026 | 24.9% | 26.8% | 20.3% | 11.4% | 7.1% | 5.1% | 3.3% | 1.1% |
| May 2026 | 25.9% | 31.8% | 18% | 8.5% | 6.6% | 4.7% | 3.4% | 1.1% |
| Jun 2026 | 29.8% | 19.8% | 17.7% | 12% | 7.5% | 6.6% | 5.9% | 0.83% |
| Jul 2026 | 34% | 19.3% | 15.5% | 11.7% | 6.4% | 7.3% | 4.9% | 0.8% |
| Aug 2026 | 33.3% | 19.8% | 19.6% | 10.9% | 7.4% | 5% | 3.4% | 0.67% |
| Sep 2026 | 34.3% | 21.2% | 18.2% | 8.6% | 7.6% | 7.6% | 1.6% | 0.78% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 4K | +0.51% | +1 points | |
| 2, held 2nd | 21.2% | 2.5K | +4.7% | +1.5 points | |
| 3, held 3rd | 18.2% | 2.1K | -9.4% | -1.4 points | |
| 4, held 4th | 8.6% | 1K | -23.1% | -2.3 points | |
| 5, held 5th | 7.6% | 880 | 0% | +0.2 points | |
| 6, held 6th | 7.6% | 880 | +49.2% | +2.6 points | |
| 7, held 7th | 1.6% | 190 | -52.5% | -1.7 points | |
| 8, held 8th | 0.78% | 90 | +12.5% | +0.1 points |
34.3%
Held 1st. 4K estimated branded searches, +0.51% vs prior month. Share +1 points.
2.
Woolbabe21.2%
Held 2nd. 2.5K estimated branded searches, +4.7% vs prior month. Share +1.5 points.
18.2%
Held 3rd. 2.1K estimated branded searches, -9.4% vs prior month. Share -1.4 points.
4.
Dimples8.6%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -2.3 points.
5.
Babu7.6%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.6%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.
7.
Halo1.6%
Held 7th. 190 estimated branded searches, -52.5% vs prior month. Share -1.7 points.
8.
Mokopuna0.78%
Held 8th. 90 estimated branded searches, +12.5% vs prior month. Share +0.1 points.
Compare popularity between Love to Dream and its closest rivals
Every comparison with Love to Dream
11 comparisons
How has branded search demand for Love to Dream changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Love to Dream in New Zealand rose from 3.5K to 4K.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleepwear brands in New Zealand increased from 31.6% to 34.3%.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleepwear brands in New Zealand peaked at 34.5% in December 2025 and was lowest at 24.9% in April 2026.
How did search popularity change for New Zealand baby sleepwear brands in September 2026?
6 changes
In September 2026, Nature Baby gained share of searches among baby sleepwear brands in New Zealand, from 5% to 7.6%.
In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%.
In September 2026, Love to Dream gained share of searches among baby sleepwear brands in New Zealand, from 33.3% to 34.3%.
In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%.
In September 2026, Halo lost share of searches among baby sleepwear brands in New Zealand, from 3.4% to 1.6%.
In September 2026, ergoPouch lost share of searches among baby sleepwear brands in New Zealand, from 19.6% to 18.2%.
How are Love to Dream’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Love to Dream’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- love to dream
- love to dream swaddle
- love to dream tog
- love to dream transition
- lovetodream
- lovetodream swaddle
Do you work for Love to Dream? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Love to Dream compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sleep suit brands | 6th of 6 | 4% | Show ranking |
| Baby sleepwear brands | 1st of 8 | 34.3% | Shown above |
| Baby sleep sack brands | 4th of 6 | 11.6% | Show ranking |
| Baby swaddle brands | 3rd of 5 | 19.9% | Show ranking |
Is Love to Dream your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.