How popular isergoPouch?
In September 2026, people searched for ergoPouch by name about 2,110 times in New Zealand, a 10.5% increase from the previous year. These searches made up 18.2% of all New Zealand baby sleepwear brand searches, placing ergoPouch third out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby sleepwear brands, ergoPouch appeared in two of the four answers and was the sixth most recommended of the eight.
ergoPouch is the third most searched of 8 competitors and the sixth most recommended in AI answers.
Love to DreamShare of searches 34.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
WoolbabeShare of searches 21.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ergoPouchShare of searches 18.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
DimplesShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
BabuShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Follow ergoPouch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top baby sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ergoPouch was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ergoPouch is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Woolbabe1st
Nature Baby2nd- Dimples3rd
- Love to Dream4th
- Babu5th
- ergoPouch6th
Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby sleepwear brands
4 answers
Asked ChatGPT
“Which baby sleepwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleepwear brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleepwear brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“swaddle wrap nz”
Searched Google, AI Overview
“baby sleepwear brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby sleepwear brands compete with ergoPouch?
Share of searches by month for Love to Dream, Woolbabe, ergoPouch, Dimples, Babu, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Love to Dream | Woolbabe | ergoPouch | Dimples | Babu | Nature Baby | Halo | Mokopuna |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 21.9% | 17.3% | 11.8% | 9.1% | 5.4% | 2.2% | 0.82% |
| Nov 2025 | 33.2% | 20% | 14.3% | 12.4% | 10.1% | 7.7% | 1.5% | 0.7% |
| Dec 2025 | 34.5% | 18.2% | 13.8% | 16.4% | 9% | 4.9% | 2.5% | 0.72% |
| Jan 2026 | 33% | 19.1% | 16.9% | 13.2% | 7.3% | 7.3% | 2.3% | 0.91% |
| Feb 2026 | 29.7% | 21.9% | 17% | 11.5% | 7.8% | 7.8% | 3.4% | 0.97% |
| Mar 2026 | 27% | 28.5% | 19.3% | 8.8% | 6.7% | 4.9% | 3.8% | 1.1% |
| Apr 2026 | 24.9% | 26.8% | 20.3% | 11.4% | 7.1% | 5.1% | 3.3% | 1.1% |
| May 2026 | 25.9% | 31.8% | 18% | 8.5% | 6.6% | 4.7% | 3.4% | 1.1% |
| Jun 2026 | 29.8% | 19.8% | 17.7% | 12% | 7.5% | 6.6% | 5.9% | 0.83% |
| Jul 2026 | 34% | 19.3% | 15.5% | 11.7% | 6.4% | 7.3% | 4.9% | 0.8% |
| Aug 2026 | 33.3% | 19.8% | 19.6% | 10.9% | 7.4% | 5% | 3.4% | 0.67% |
| Sep 2026 | 34.3% | 21.2% | 18.2% | 8.6% | 7.6% | 7.6% | 1.6% | 0.78% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.3% | 4K | +0.51% | +1 points | |
| 2, held 2nd | 21.2% | 2.5K | +4.7% | +1.5 points | |
| 3, held 3rd | 18.2% | 2.1K | -9.4% | -1.4 points | |
| 4, held 4th | 8.6% | 1K | -23.1% | -2.3 points | |
| 5, held 5th | 7.6% | 880 | 0% | +0.2 points | |
| 6, held 6th | 7.6% | 880 | +49.2% | +2.6 points | |
| 7, held 7th | 1.6% | 190 | -52.5% | -1.7 points | |
| 8, held 8th | 0.78% | 90 | +12.5% | +0.1 points |
34.3%
Held 1st. 4K estimated branded searches, +0.51% vs prior month. Share +1 points.
2.
Woolbabe21.2%
Held 2nd. 2.5K estimated branded searches, +4.7% vs prior month. Share +1.5 points.
18.2%
Held 3rd. 2.1K estimated branded searches, -9.4% vs prior month. Share -1.4 points.
4.
Dimples8.6%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -2.3 points.
5.
Babu7.6%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.6%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.
7.
Halo1.6%
Held 7th. 190 estimated branded searches, -52.5% vs prior month. Share -1.7 points.
8.
Mokopuna0.78%
Held 8th. 90 estimated branded searches, +12.5% vs prior month. Share +0.1 points.
Compare popularity between ergoPouch and its closest rivals
Every comparison with ergoPouch
11 comparisons
How has branded search demand for ergoPouch changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ergoPouch in New Zealand rose from 1.9K to 2.1K.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleepwear brands in New Zealand increased from 17.3% to 18.2%.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleepwear brands in New Zealand peaked at 20.3% in April 2026 and was lowest at 13.8% in December 2025.
How did search popularity change for New Zealand baby sleepwear brands in September 2026?
6 changes
In September 2026, Nature Baby gained share of searches among baby sleepwear brands in New Zealand, from 5% to 7.6%.
In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%.
In September 2026, Love to Dream gained share of searches among baby sleepwear brands in New Zealand, from 33.3% to 34.3%.
In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%.
In September 2026, Halo lost share of searches among baby sleepwear brands in New Zealand, from 3.4% to 1.6%.
In September 2026, ergoPouch lost share of searches among baby sleepwear brands in New Zealand, from 19.6% to 18.2%.
How are ergoPouch’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ergoPouch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cocoon ergopouch
- ergo pouch
- ergopouch
- ergopouch 1 tog
- ergopouch 2 5
- ergopouch cocoon swaddle
- ergopouch sleep sack
- ergopouch sleep suit
- ergopouch sleeping bag
- ergopouch swaddle
- ergopouch tog
- ergopouch tuck sheet
Do you work for ergoPouch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ergoPouch compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sleep suit brands | 4th of 6 | 7.2% | Show ranking |
| Baby sleepwear brands | 3rd of 8 | 18.2% | Shown above |
| Baby sleep sack brands | 3rd of 6 | 20.6% | Show ranking |
| Baby swaddle brands | 2nd of 5 | 35.4% | Show ranking |
Is ergoPouch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.