Baby sleep sack brands in New Zealand:Which are most popular?
In September 2026, Woolbabe was the most searched baby sleep sack brand in New Zealand, accounting for 24.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, ergoPouch and Love to Dream showed up in every answer. Woolbabe was recommended most often, coming first in three out of four responses that gave a list.
WoolbabeShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ErgobabyShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ergoPouchShare of searches 20.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Love to DreamShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Burt's BeesShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ergoPouch and Love to Dream appeared every time. Woolbabe was recommended most often, coming first in three out of four answers that gave a list. ergoPouch was second, and Love to Dream was third. Ergobaby, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleep sack brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleep sack brand in New Zealand for safer sleep?”
Searched Google, AI Overview
“best sleep sack”
Searched Google, AI Overview
“baby sleep sack brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby sleep sack brands do people search for most?
This chart shows how often people search Google for each baby sleep sack brand by name. Each line represents a brand's share of searches for all six baby sleep sack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Woolbabe, Ergobaby, ergoPouch, Love to Dream, Burt's Bees, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | Ergobaby | ergoPouch | Love to Dream | Burt's Bees | Nature Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 19.4% | 20.2% | 13% | 14.5% | 7.1% |
| Nov 2025 | 24.5% | 16.6% | 17.7% | 14.5% | 16.3% | 10.4% |
| Dec 2025 | 22.4% | 17.1% | 16.8% | 13.5% | 23.4% | 6.7% |
| Jan 2026 | 25.1% | 18.9% | 22% | 13% | 10.6% | 10.5% |
| Feb 2026 | 27.8% | 18.7% | 21.8% | 11.9% | 8.9% | 10.9% |
| Mar 2026 | 35% | 15.9% | 24.1% | 10.2% | 8.1% | 6.7% |
| Apr 2026 | 33% | 16.3% | 25.2% | 10.8% | 7.5% | 7.2% |
| May 2026 | 38.9% | 15.5% | 21.7% | 9.2% | 8.3% | 6.3% |
| Jun 2026 | 26.2% | 17.6% | 23.9% | 12% | 10.4% | 9.9% |
| Jul 2026 | 26.1% | 18.6% | 20.6% | 11.7% | 12% | 11% |
| Aug 2026 | 24.2% | 20.9% | 24.2% | 12.4% | 11.4% | 6.9% |
| Sep 2026 | 24.2% | 23.7% | 20.6% | 11.6% | 10.4% | 9.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.2% | 2.3K | +8.7% | 0 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 23.7% | 2.2K | +22.9% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 20.6% | 1.9K | -7.2% | -3.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 11.6% | 1.1K | +1.9% | -0.8 points | |
| 5, held 5th | 10.4% | 970 | -1% | -1 points | |
| 6, held 6th | 9.5% | 880 | +49.2% | +2.6 points |
1.
Woolbabe24.2%
Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share 0 points.
2.
Ergobaby23.7%
Moved from 3rd to 2nd. 2.2K estimated branded searches, +22.9% vs prior month. Share +2.7 points.
20.6%
Moved from 1st to 3rd. 1.9K estimated branded searches, -7.2% vs prior month. Share -3.5 points.
11.6%
Held 4th. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.8 points.
10.4%
Held 5th. 970 estimated branded searches, -1% vs prior month. Share -1 points.
9.5%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.
Which brand is most popular in search among baby sleep sack brands in New Zealand?
6 brands
In September 2026, Woolbabe was the most searched among baby sleep sack brands in New Zealand, with an estimated 2.3K branded searches, 24.2% of all searches for the six we track. Ergobaby is in 2nd place, 0.5 percentage points behind at 23.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Woolbabe | 25.8% → 24.2% | 38.9%May 2026 | 22.4%Dec 2025 | 1st |
| Ergobaby | 19.4% → 23.7% | 23.7%Sep 2026 | 15.5%May 2026 | 3rd → 2nd |
| ergoPouch | 20.2% → 20.6% | 25.2%Apr 2026 | 16.8%Dec 2025 | 2nd → 3rd |
| Love to Dream | 13% → 11.6% | 14.5%Nov 2025 | 9.2%May 2026 | 5th → 4th |
| Burt's Bees | 14.5% → 10.4% | 23.4%Dec 2025 | 7.5%Apr 2026 | 4th → 5th |
| Nature Baby | 7.1% → 9.5% | 11%Jul 2026 | 6.3%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands in New Zealand decreased from 25.8% to 24.2%.
- Across the 12 months ending September 2026, Ergobaby’s share of searches among baby sleep sack brands in New Zealand increased from 19.4% to 23.7%.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleep sack brands in New Zealand decreased from 13% to 11.6%.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand decreased from 14.5% to 10.4%.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand increased from 7.1% to 9.5%.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands in New Zealand peaked at 38.9% in May 2026 and was lowest at 22.4% in December 2025.
- Across the 12 months ending September 2026, Ergobaby’s share of searches among baby sleep sack brands in New Zealand peaked at 23.7% in September 2026 and was lowest at 15.5% in May 2026.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleep sack brands in New Zealand peaked at 25.2% in April 2026 and was lowest at 16.8% in December 2025.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleep sack brands in New Zealand peaked at 14.5% in November 2025 and was lowest at 9.2% in May 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand peaked at 23.4% in December 2025 and was lowest at 7.5% in April 2026.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand peaked at 11% in July 2026 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Ergobaby rose from 3rd to 2nd among baby sleep sack brands in New Zealand.
- Across the 12 months ending September 2026, ergoPouch fell from 2nd to 3rd among baby sleep sack brands in New Zealand.
- Across the 12 months ending September 2026, Love to Dream rose from 5th to 4th among baby sleep sack brands in New Zealand.
- Across the 12 months ending September 2026, Burt's Bees fell from 4th to 5th among baby sleep sack brands in New Zealand.
How did search popularity change for New Zealand baby sleep sack brands in September 2026?
6 changes
In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches.
In September 2026, Nature Baby gained share of searches among baby sleep sack brands in New Zealand, from 6.9% to 9.5%.
In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%.
In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.
In September 2026, Love to Dream lost share of searches among baby sleep sack brands in New Zealand, from 12.4% to 11.6%.
In September 2026, Woolbabe rose from 2nd to 1st among baby sleep sack brands in New Zealand.
Compare popularity between leading brands
- Woolbabe vs Ergobaby: compare popularity
- Woolbabe vs ergoPouch: compare popularity
- Woolbabe vs Love to Dream: compare popularity
- Woolbabe vs Burt's Bees: compare popularity
- Ergobaby vs ergoPouch: compare popularity
- Ergobaby vs Love to Dream: compare popularity
- Ergobaby vs Burt's Bees: compare popularity
- ergoPouch vs Love to Dream: compare popularity
- ergoPouch vs Burt's Bees: compare popularity
- Love to Dream vs Burt's Bees: compare popularity
- Compare any of these brands
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