How popular isNature Baby?
In September 2026, people searched for Nature Baby by name about 880 times in New Zealand, a 49.2% increase from the previous year. These searches made up 9.5% of all New Zealand baby sleep sack brand searches, placing Nature Baby sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby sleep sack brands, Nature Baby appeared in two of the five answers and was the fourth most recommended of the six.
Nature Baby is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
WoolbabeShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ErgobabyShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ergoPouchShare of searches 20.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Love to DreamShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Nature BabyShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nature Baby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nature Baby is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleep sack brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleep sack brand in New Zealand for safer sleep?”
Searched Google, AI Overview
“best sleep sack”
Searched Google, AI Overview
“baby sleep sack brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby sleep sack brands compete with Nature Baby?
Share of searches by month for Woolbabe, Ergobaby, ergoPouch, Love to Dream, Burt's Bees, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | Ergobaby | ergoPouch | Love to Dream | Burt's Bees | Nature Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 19.4% | 20.2% | 13% | 14.5% | 7.1% |
| Nov 2025 | 24.5% | 16.6% | 17.7% | 14.5% | 16.3% | 10.4% |
| Dec 2025 | 22.4% | 17.1% | 16.8% | 13.5% | 23.4% | 6.7% |
| Jan 2026 | 25.1% | 18.9% | 22% | 13% | 10.6% | 10.5% |
| Feb 2026 | 27.8% | 18.7% | 21.8% | 11.9% | 8.9% | 10.9% |
| Mar 2026 | 35% | 15.9% | 24.1% | 10.2% | 8.1% | 6.7% |
| Apr 2026 | 33% | 16.3% | 25.2% | 10.8% | 7.5% | 7.2% |
| May 2026 | 38.9% | 15.5% | 21.7% | 9.2% | 8.3% | 6.3% |
| Jun 2026 | 26.2% | 17.6% | 23.9% | 12% | 10.4% | 9.9% |
| Jul 2026 | 26.1% | 18.6% | 20.6% | 11.7% | 12% | 11% |
| Aug 2026 | 24.2% | 20.9% | 24.2% | 12.4% | 11.4% | 6.9% |
| Sep 2026 | 24.2% | 23.7% | 20.6% | 11.6% | 10.4% | 9.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.2% | 2.3K | +8.7% | 0 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 23.7% | 2.2K | +22.9% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 20.6% | 1.9K | -7.2% | -3.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 11.6% | 1.1K | +1.9% | -0.8 points | |
| 5, held 5th | 10.4% | 970 | -1% | -1 points | |
| 6, held 6th | 9.5% | 880 | +49.2% | +2.6 points |
1.
Woolbabe24.2%
Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share 0 points.
2.
Ergobaby23.7%
Moved from 3rd to 2nd. 2.2K estimated branded searches, +22.9% vs prior month. Share +2.7 points.
20.6%
Moved from 1st to 3rd. 1.9K estimated branded searches, -7.2% vs prior month. Share -3.5 points.
11.6%
Held 4th. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.8 points.
10.4%
Held 5th. 970 estimated branded searches, -1% vs prior month. Share -1 points.
9.5%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.
Compare popularity between Nature Baby and its closest rivals
Every comparison with Nature Baby
18 comparisons
- Babu vs Nature Baby
- Bear & Moo vs Nature Baby
- Burt's Bees vs Nature Baby
- Cotton On Kids vs Nature Baby
- Dimples vs Nature Baby
- Ergobaby vs Nature Baby
- ergoPouch vs Nature Baby
- Huxbaby vs Nature Baby
- Jamie Kay vs Nature Baby
- Love to Dream vs Nature Baby
- Nature Baby vs Sheet Society
- Nature Baby vs Sheridan
- Nature Baby vs Wallace Cotton
- Nature Baby vs Woolbabe
- Boori vs Nature Baby
- Halo vs Nature Baby
- Mokopuna vs Nature Baby
- Bubba Blue vs Nature Baby
How has branded search demand for Nature Baby changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature Baby in New Zealand rose from 590 to 880.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand increased from 7.1% to 9.5%.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand peaked at 11% in July 2026 and was lowest at 6.3% in May 2026.
How did search popularity change for New Zealand baby sleep sack brands in September 2026?
6 changes
In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches.
In September 2026, Nature Baby gained share of searches among baby sleep sack brands in New Zealand, from 6.9% to 9.5%.
In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%.
In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.
In September 2026, Love to Dream lost share of searches among baby sleep sack brands in New Zealand, from 12.4% to 11.6%.
In September 2026, Woolbabe rose from 2nd to 1st among baby sleep sack brands in New Zealand.
How are Nature Baby’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nature Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- naturebaby
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Where does Nature Baby compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kids clothing brands | 5th of 5 | 2% | Show ranking |
| Cot sheets brands | 6th of 9 | 4.5% | Show ranking |
| Baby sleepwear brands | 6th of 8 | 7.6% | Show ranking |
| Baby sleep sack brands | 6th of 6 | 9.5% | Shown above |
Is Nature Baby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.