Boori vs Nature Baby:Which is more popular?
In September 2026, Nature Baby had more branded searches than Boori among cot sheets brands in New Zealand. Nature Baby had about 880 branded searches, while Boori had 220. Nature Baby made up 4.5% of all cot sheets brand searches we track, and Boori accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Nature Baby appeared in two of the five answers and Boori in one. Nature Baby was mentioned before Boori in two out of three answers that named either.
Who do people search for more?
Nature Baby, about 4 searches for every 1 for Boori
Who does AI mention more?
Nature Baby, mentioned in 2 of 5 answers, Boori in 1
Who does AI recommend more?
Nature Baby, named ahead of Boori in 2 of 3 answers
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Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nature Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boori was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nature Baby was listed before Boori in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Babu1st
Sheet Society2nd
Wallace Cotton3rd
Dimples4th- Nature Baby5th
Bubba Blue6th
Boori7th- Sheridan–
- Leander–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot sheets brands
5 answers
Asked ChatGPT
“Which cot sheets brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot sheets brands in New Zealand?”
Asked ChatGPT
“What's the best cot sheets brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“cot sheets nz”
Searched Google, AI Overview
“fitted cot sheets”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boori or Nature Baby more popular in search?
This chart shows how often people search Google for Boori and Nature Baby by name. Each line represents a brand's share of searches for all nine cot sheets brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nature Baby, Boori. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wallace Cotton | Sheet Society | Dimples | Sheridan | Babu | Nature Baby | Boori | Bubba Blue | Leander |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 15.3% | 5.5% | 5.7% | 4.2% | 2.5% | 1.1% | 0.3% | 0.04% |
| Nov 2025 | 63.4% | 18.1% | 5.4% | 4.5% | 4.3% | 3.3% | 0.77% | 0.23% | 0.03% |
| Dec 2025 | 71.6% | 11.1% | 6.1% | 5% | 3.4% | 1.8% | 0.84% | 0.19% | 0.04% |
| Jan 2026 | 65.1% | 15.1% | 6.7% | 4.4% | 3.7% | 3.7% | 0.92% | 0.38% | 0.04% |
| Feb 2026 | 65.4% | 12.4% | 6.7% | 4.8% | 4.6% | 4.6% | 1% | 0.47% | 0.05% |
| Mar 2026 | 61.7% | 17.6% | 6.3% | 4.5% | 4.9% | 3.5% | 1% | 0.44% | 0.05% |
| Apr 2026 | 63.1% | 14.3% | 7.9% | 4.6% | 4.9% | 3.6% | 1.2% | 0.25% | 0.05% |
| May 2026 | 65.9% | 15.3% | 5.5% | 4.5% | 4.3% | 3.1% | 0.98% | 0.38% | 0.04% |
| Jun 2026 | 60.1% | 17% | 7.5% | 5% | 4.7% | 4.1% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 61.2% | 14% | 7.7% | 6.5% | 4.3% | 4.8% | 1% | 0.44% | 0.05% |
| Aug 2026 | 64.6% | 14.8% | 6.6% | 4.6% | 4.5% | 3% | 1.3% | 0.46% | 0.05% |
| Sep 2026 | 64.8% | 14.9% | 5.1% | 4.7% | 4.5% | 4.5% | 1.1% | 0.36% | 0% |
How has the Boori and Nature Baby comparison changed over the last 12 months?
3 findings
- Nature Baby was ahead of Boori in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boori’s share of searches among cot sheets brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 250 to 220.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among cot sheets brands in New Zealand moved from 2.5% to 4.5%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for New Zealand cot sheets brands in September 2026?
2 changes
In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%.
Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Boori’s and Nature Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boori
3 branded search terms
- boori
- boori bed
- boori high chair
Nature Baby
1 branded search term
- naturebaby
Other head-to-heads among cot sheets brands
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