Burt's Bees vs Nature Baby:Which is more popular?
In September 2026, Burt's Bees had more branded searches than Nature Baby among baby sleep sack brands in New Zealand. Burt's Bees had about 970 branded searches, while Nature Baby had 880. Burt's Bees made up 10.4% of all baby sleep sack brand searches we track, and Nature Baby accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, Nature Baby appeared in two of the five answers and Burt's Bees in one. Nature Baby was mentioned before Burt's Bees in every answer that named either.
Who do people search for more?
Burt's Bees, about 10% more searches than Nature Baby
Who does AI mention more?
Nature Baby, mentioned in 2 of 5 answers, Burt's Bees in 1
Who does AI recommend more?
Nature Baby, named ahead of Burt's Bees in 2 of 2 answers
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nature Baby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Burt's Bees was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nature Baby was listed before Burt's Bees in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleep sack brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleep sack brand in New Zealand for safer sleep?”
Searched Google, AI Overview
“best sleep sack”
Searched Google, AI Overview
“baby sleep sack brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Burt's Bees or Nature Baby more popular in search?
This chart shows how often people search Google for Burt's Bees and Nature Baby by name. Each line represents a brand's share of searches for all six baby sleep sack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Burt's Bees, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | Ergobaby | ergoPouch | Love to Dream | Burt's Bees | Nature Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 19.4% | 20.2% | 13% | 14.5% | 7.1% |
| Nov 2025 | 24.5% | 16.6% | 17.7% | 14.5% | 16.3% | 10.4% |
| Dec 2025 | 22.4% | 17.1% | 16.8% | 13.5% | 23.4% | 6.7% |
| Jan 2026 | 25.1% | 18.9% | 22% | 13% | 10.6% | 10.5% |
| Feb 2026 | 27.8% | 18.7% | 21.8% | 11.9% | 8.9% | 10.9% |
| Mar 2026 | 35% | 15.9% | 24.1% | 10.2% | 8.1% | 6.7% |
| Apr 2026 | 33% | 16.3% | 25.2% | 10.8% | 7.5% | 7.2% |
| May 2026 | 38.9% | 15.5% | 21.7% | 9.2% | 8.3% | 6.3% |
| Jun 2026 | 26.2% | 17.6% | 23.9% | 12% | 10.4% | 9.9% |
| Jul 2026 | 26.1% | 18.6% | 20.6% | 11.7% | 12% | 11% |
| Aug 2026 | 24.2% | 20.9% | 24.2% | 12.4% | 11.4% | 6.9% |
| Sep 2026 | 24.2% | 23.7% | 20.6% | 11.6% | 10.4% | 9.5% |
How has the Burt's Bees and Nature Baby comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nature Baby took it in February 2026, Burt's Bees took it in March 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand moved from 14.5% to 10.4%, and its estimated monthly branded searches moved from 1.2K to 970.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleep sack brands in New Zealand moved from 7.1% to 9.5%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for New Zealand baby sleep sack brands in September 2026?
2 changes
In September 2026, Nature Baby gained share of searches among baby sleep sack brands in New Zealand, from 6.9% to 9.5%.
In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and Nature Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
7 branded search terms
- burt s bees
- burts bees
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees pomegranate
- burtsbees
Nature Baby
1 branded search term
- naturebaby
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