How popular isBurt's Bees in search?
In August 2026, there were an estimated 5.4K branded searches for Burt's Bees in New Zealand which is up 30.1% over the last 11 months. Burt's Bees holds 43.5% estimated Share of Search among New Zealand lip care brands and is ranked 1st of 5 competitors for search popularity.
Burt's Bees43.5%
Lucas Papaw21.5%
Blistex18.2%
Lanolips11.7%
Carmex5.2%
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Which lip care brands compete with Burt's Bees?
Share of Search by month for Burt's Bees, Lucas Papaw, Blistex, Lanolips, Carmex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 5.4K | -9.9% | -3.7 points | |
| 2, held 2nd | 21.5% | 2.7K | -2.5% | 0 points | |
| 3, held 3rd | 18.2% | 2.3K | +4.6% | +1.2 points | |
| 4, held 4th | 11.7% | 1.5K | +9% | +1.2 points | |
| 5, held 5th | 5.2% | 650 | +30% | +1.3 points |
43.5%
held 1st · 5.4K estimated branded searches · -9.9% vs prior month · -3.7 points
21.5%
held 2nd · 2.7K estimated branded searches · -2.5% vs prior month · 0 points
3.
Blistex18.2%
held 3rd · 2.3K estimated branded searches · +4.6% vs prior month · +1.2 points
4.
Lanolips11.7%
held 4th · 1.5K estimated branded searches · +9% vs prior month · +1.2 points
5.
Carmex5.2%
held 5th · 650 estimated branded searches · +30% vs prior month · +1.3 points
Compare search popularity between Burt's Bees and its closest rivals
How has branded search demand for Burt's Bees changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Burt's Bees in New Zealand rose from 4.2K to 5.4K.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand decreased from 45.7% to 43.5%.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand peaked at 52.9% in November 2025 and was lowest at 38.1% in February 2026.
How did search popularity change for New Zealand lip care brands in August 2026?
5 changes
In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.
How is Burt's Bees measured?
Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- burt's bees
- burt's bees lip balm
- burts bees
- burts bees beeswax lip balm
- burts bees chapstick
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees lemon butter cuticle cream
- burts bees lip balm
- burts bees lip care
- burts bees lip shimmer
- burts bees near me
- burts bees nz
- burts bees online
- burts bees pomegranate
- burts bees red dahlia
- burts bees tinted lip balm
- burts bees tinted lip balm red dahlia
- burts bees tinted lip balm swatch
- burtsbees
- burtsbees chapstick
- burtsbees com
- burtsbees lip balm
- burtsbees lip care
- burtsbees nz
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