Blistex vs Burt's Bees:Which is more popular by branded search in New Zealand?
In August 2026, Burt's Bees had more branded searches than Blistex among lip care brands in New Zealand. Burt's Bees was estimated to have 5.4K branded searches compared to Blistex’s 2.3K, and held a 43.5% Share of Search versus Blistex’s 18.2%.
Follow Blistex vs Burt's Bees and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blistex or Burt's Bees?
Compare the lip balm and lip care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burt's Bees, Blistex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Blistex and Burt's Bees comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of Blistex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand moved from 15.4% to 18.2%, and its estimated monthly branded searches moved from 1.4K to 2.3K.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand moved from 45.7% to 43.5%, and its estimated monthly branded searches moved from 4.2K to 5.4K.
How did search popularity change for New Zealand lip care brands in August 2026?
2 changes
In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Blistex’s and Burt's Bees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blistex
12 branded search terms
- blistex
- blistex balm
- blistex chapstick
- blistex lip care
- blistex lip conditioner
- blistex lip conditioning balm
- blistex lip medicated ointment
- blistex lip relief cream
- blistex medicated balm
- blistex medicated relief
- blistex near me
- blistex nz
Burt's Bees
26 branded search terms
- burt's bees
- burt's bees lip balm
- burts bees
- burts bees beeswax lip balm
- burts bees chapstick
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees lemon butter cuticle cream
- burts bees lip balm
- burts bees lip care
- burts bees lip shimmer
- burts bees near me
- burts bees nz
- burts bees online
- burts bees pomegranate
- burts bees red dahlia
- burts bees tinted lip balm
- burts bees tinted lip balm red dahlia
- burts bees tinted lip balm swatch
- burtsbees
- burtsbees chapstick
- burtsbees com
- burtsbees lip balm
- burtsbees lip care
- burtsbees nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.