How popular isBlistex in search?
In August 2026, there were an estimated 2.3K branded searches for Blistex in New Zealand which is up 61.7% over the last 11 months. Blistex holds 18.2% estimated Share of Search among New Zealand lip care brands and is ranked 3rd of 5 competitors for search popularity.
Burt's Bees43.5%
Lucas Papaw21.5%
Blistex18.2%
Lanolips11.7%
Carmex5.2%
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Which lip care brands compete with Blistex?
Share of Search by month for Burt's Bees, Lucas Papaw, Blistex, Lanolips, Carmex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 5.4K | -9.9% | -3.7 points | |
| 2, held 2nd | 21.5% | 2.7K | -2.5% | 0 points | |
| 3, held 3rd | 18.2% | 2.3K | +4.6% | +1.2 points | |
| 4, held 4th | 11.7% | 1.5K | +9% | +1.2 points | |
| 5, held 5th | 5.2% | 650 | +30% | +1.3 points |
43.5%
held 1st · 5.4K estimated branded searches · -9.9% vs prior month · -3.7 points
21.5%
held 2nd · 2.7K estimated branded searches · -2.5% vs prior month · 0 points
3.
Blistex18.2%
held 3rd · 2.3K estimated branded searches · +4.6% vs prior month · +1.2 points
4.
Lanolips11.7%
held 4th · 1.5K estimated branded searches · +9% vs prior month · +1.2 points
5.
Carmex5.2%
held 5th · 650 estimated branded searches · +30% vs prior month · +1.3 points
Compare search popularity between Blistex and its closest rivals
How has branded search demand for Blistex changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Blistex in New Zealand rose from 1.4K to 2.3K.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand increased from 15.4% to 18.2%.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand peaked at 18.3% in February 2026 and was lowest at 12.4% in November 2025.
How did search popularity change for New Zealand lip care brands in August 2026?
5 changes
In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.
How is Blistex measured?
Brandwave collects information about searches that people make online using Blistex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- blistex
- blistex balm
- blistex chapstick
- blistex lip care
- blistex lip conditioner
- blistex lip conditioning balm
- blistex lip medicated ointment
- blistex lip relief cream
- blistex medicated balm
- blistex medicated relief
- blistex near me
- blistex nz
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Is Blistex your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.