Brandwave

How popular isCarmex in search?

In August 2026, there were an estimated 650 branded searches for Carmex in New Zealand which is up 47.7% over the last 11 months. Carmex holds 5.2% estimated Share of Search among New Zealand lip care brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Burt's Bees43.5%
  2. Lucas Papaw21.5%
  3. Blistex18.2%
  4. Lanolips11.7%
  5. Carmex5.2%
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Which lip care brands compete with Carmex?

Carmex against lip care brands in New Zealand, by month

Share of Search by month for Burt's Bees, Lucas Papaw, Blistex, Lanolips, Carmex. The figures are in the table below the chart.

View monthly share of search table
MonthBurt's BeesLucas PapawBlistexLanolipsCarmex
Oct 202545.7%18.9%15.4%15.2%4.8%
Nov 202552.9%14.3%12.4%16.3%4.1%
Dec 202549.7%13.6%12.6%19.3%4.9%
Jan 202640.9%20.4%17.7%16.2%4.8%
Feb 202638.1%22%18.3%15.5%6%
Mar 202641.7%21.8%17.2%12.3%7%
Apr 202644.4%18.7%16.4%14.9%5.5%
May 202648.4%20.9%14.6%11.4%4.7%
Jun 202647.8%23.1%14.9%9.7%4.5%
Jul 202647.1%21.5%17%10.5%3.9%
Aug 202643.5%21.5%18.2%11.7%5.2%
Sep 2026—————

  1. 1.Burt's Bees

    43.5%

    held 1st · 5.4K estimated branded searches · -9.9% vs prior month · -3.7 points

  2. 2.Lucas Papaw

    21.5%

    held 2nd · 2.7K estimated branded searches · -2.5% vs prior month · 0 points

  3. 3.Blistex

    18.2%

    held 3rd · 2.3K estimated branded searches · +4.6% vs prior month · +1.2 points

  4. 4.Lanolips

    11.7%

    held 4th · 1.5K estimated branded searches · +9% vs prior month · +1.2 points

  5. 5.Carmex

    5.2%

    held 5th · 650 estimated branded searches · +30% vs prior month · +1.3 points

Compare search popularity between Carmex and its closest rivals

How has branded search demand for Carmex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carmex in New Zealand rose from 440 to 650.
  • Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand peaked at 7% in March 2026 and was lowest at 3.9% in July 2026.

How did search popularity change for New Zealand lip care brands in August 2026?

  1. In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.

  2. In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.

  3. In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.

  4. In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.

  5. Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.

How is Carmex measured?

Brandwave collects information about searches that people make online using Carmex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • balm carmex
  • carmex
  • carmex chapstick
  • carmex lip care
  • carmex near me
  • carmex new zealand
  • carmex nz

Do you work for Carmex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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