Brandwave

Lip care brands in New Zealand:Which brands are most popular in search?

In August 2026, Burt's Bees was the most searched among lip care brands in New Zealand, with an estimated 5.4K branded searches and 43.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Burt's Bees43.5%
  2. Lucas Papaw21.5%
  3. Blistex18.2%
  4. Lanolips11.7%
  5. Carmex5.2%

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Share of SearchLeaderboard

Compare the lip balm and lip care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lip care brands in New Zealand, by month

Share of Search by month for Burt's Bees, Lucas Papaw, Blistex, Lanolips, Carmex. The figures are in the table below the chart.

View monthly share of search table
MonthBurt's BeesLucas PapawBlistexLanolipsCarmex
Oct 202545.7%18.9%15.4%15.2%4.8%
Nov 202552.9%14.3%12.4%16.3%4.1%
Dec 202549.7%13.6%12.6%19.3%4.9%
Jan 202640.9%20.4%17.7%16.2%4.8%
Feb 202638.1%22%18.3%15.5%6%
Mar 202641.7%21.8%17.2%12.3%7%
Apr 202644.4%18.7%16.4%14.9%5.5%
May 202648.4%20.9%14.6%11.4%4.7%
Jun 202647.8%23.1%14.9%9.7%4.5%
Jul 202647.1%21.5%17%10.5%3.9%
Aug 202643.5%21.5%18.2%11.7%5.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Burt's Bees

    43.5%

    held 1st · 5.4K estimated branded searches · -9.9% vs prior month · -3.7 points

  2. 2.Lucas Papaw

    21.5%

    held 2nd · 2.7K estimated branded searches · -2.5% vs prior month · 0 points

  3. 3.Blistex

    18.2%

    held 3rd · 2.3K estimated branded searches · +4.6% vs prior month · +1.2 points

  4. 4.Lanolips

    11.7%

    held 4th · 1.5K estimated branded searches · +9% vs prior month · +1.2 points

  5. 5.Carmex

    5.2%

    held 5th · 650 estimated branded searches · +30% vs prior month · +1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among lip care brands in New Zealand?

In August 2026, Burt's Bees was the most searched among lip care brands in New Zealand, with an estimated 5.4K branded searches and 43.5% estimated Share of Search within this set. Lucas Papaw is in 2nd place, 22 percentage points behind at 21.5% Share of Search.

New Zealand lip care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Burt's Bees45.7% → 43.5%52.9%Nov 202538.1%Feb 20261st
Lucas Papaw18.9% → 21.5%23.1%Jun 202613.6%Dec 20252nd
Blistex15.4% → 18.2%18.3%Feb 202612.4%Nov 20253rd
Lanolips15.2% → 11.7%19.3%Dec 20259.7%Jun 20264th
Carmex4.8% → 5.2%7%Mar 20263.9%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand decreased from 45.7% to 43.5%.
  • Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand increased from 18.9% to 21.5%.
  • Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand increased from 15.4% to 18.2%.
  • Across the 11 months ending August 2026, Lanolips’ estimated Share of Search among lip care brands in New Zealand decreased from 15.2% to 11.7%.
  • Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand peaked at 52.9% in November 2025 and was lowest at 38.1% in February 2026.
  • Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand peaked at 23.1% in June 2026 and was lowest at 13.6% in December 2025.
  • Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand peaked at 18.3% in February 2026 and was lowest at 12.4% in November 2025.
  • Across the 11 months ending August 2026, Lanolips’ estimated Share of Search among lip care brands in New Zealand peaked at 19.3% in December 2025 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand peaked at 7% in March 2026 and was lowest at 3.9% in July 2026.
  • Across the 11 months ending August 2026, Carmex held steady: its estimated Share of Search among lip care brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand lip care brands in August 2026?

  1. In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.

  2. In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.

  3. In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.

  4. In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.

  5. Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.

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