Burt's Bees vs Lucas Papaw:Which is more popular by branded search in New Zealand?
In August 2026, Burt's Bees had more branded searches than Lucas Papaw among lip care brands in New Zealand. Burt's Bees was estimated to have 5.4K branded searches compared to Lucas Papaw’s 2.7K, and held a 43.5% Share of Search versus Lucas Papaw’s 21.5%.
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Which is more popular in search, Burt's Bees or Lucas Papaw?
Compare the lip balm and lip care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burt's Bees, Lucas Papaw. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Burt's Bees and Lucas Papaw comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of Lucas Papaw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip care brands in New Zealand moved from 45.7% to 43.5%, and its estimated monthly branded searches moved from 4.2K to 5.4K.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand moved from 18.9% to 21.5%, and its estimated monthly branded searches moved from 1.7K to 2.7K.
How did search popularity change for New Zealand lip care brands in August 2026?
2 changes
In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
26 branded search terms
- burt's bees
- burt's bees lip balm
- burts bees
- burts bees beeswax lip balm
- burts bees chapstick
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees lemon butter cuticle cream
- burts bees lip balm
- burts bees lip care
- burts bees lip shimmer
- burts bees near me
- burts bees nz
- burts bees online
- burts bees pomegranate
- burts bees red dahlia
- burts bees tinted lip balm
- burts bees tinted lip balm red dahlia
- burts bees tinted lip balm swatch
- burtsbees
- burtsbees chapstick
- burtsbees com
- burtsbees lip balm
- burtsbees lip care
- burtsbees nz
Lucas Papaw
10 branded search terms
- lucas papaw
- lucas papaw 25g
- lucas papaw cream
- lucas papaw lip balm
- lucas papaw near me
- lucas papaw nz
- lucaspapaw
- lucaspapaw com au
- papaw ointment
- papaw ointment lip balm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.