How popular isLucas Papaw in search?
In August 2026, there were an estimated 2.7K branded searches for Lucas Papaw in New Zealand which is up 55.5% over the last 11 months. Lucas Papaw holds 21.5% estimated Share of Search among New Zealand lip care brands and is ranked 2nd of 5 competitors for search popularity.
Burt's Bees43.5%
Lucas Papaw21.5%
Blistex18.2%
Lanolips11.7%
Carmex5.2%
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Which lip care brands compete with Lucas Papaw?
Share of Search by month for Burt's Bees, Lucas Papaw, Blistex, Lanolips, Carmex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 5.4K | -9.9% | -3.7 points | |
| 2, held 2nd | 21.5% | 2.7K | -2.5% | 0 points | |
| 3, held 3rd | 18.2% | 2.3K | +4.6% | +1.2 points | |
| 4, held 4th | 11.7% | 1.5K | +9% | +1.2 points | |
| 5, held 5th | 5.2% | 650 | +30% | +1.3 points |
43.5%
held 1st · 5.4K estimated branded searches · -9.9% vs prior month · -3.7 points
21.5%
held 2nd · 2.7K estimated branded searches · -2.5% vs prior month · 0 points
3.
Blistex18.2%
held 3rd · 2.3K estimated branded searches · +4.6% vs prior month · +1.2 points
4.
Lanolips11.7%
held 4th · 1.5K estimated branded searches · +9% vs prior month · +1.2 points
5.
Carmex5.2%
held 5th · 650 estimated branded searches · +30% vs prior month · +1.3 points
Compare search popularity between Lucas Papaw and its closest rivals
How has branded search demand for Lucas Papaw changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lucas Papaw in New Zealand rose from 1.7K to 2.7K.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand increased from 18.9% to 21.5%.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand peaked at 23.1% in June 2026 and was lowest at 13.6% in December 2025.
How did search popularity change for New Zealand lip care brands in August 2026?
5 changes
In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.
How is Lucas Papaw measured?
Brandwave collects information about searches that people make online using Lucas Papaw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- lucas papaw
- lucas papaw 25g
- lucas papaw cream
- lucas papaw lip balm
- lucas papaw near me
- lucas papaw nz
- lucaspapaw
- lucaspapaw com au
- papaw ointment
- papaw ointment lip balm
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Is Lucas Papaw your brand?
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