Carmex vs Lucas Papaw:Which is more popular by branded search in New Zealand?
In August 2026, Lucas Papaw had more branded searches than Carmex among lip care brands in New Zealand. Lucas Papaw was estimated to have 2.7K branded searches compared to Carmex’s 650, and held a 21.5% Share of Search versus Carmex’s 5.2%.
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Which is more popular in search, Carmex or Lucas Papaw?
Compare the lip balm and lip care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lucas Papaw, Carmex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Carmex and Lucas Papaw comparison changed over the last 12 months?
3 findings
- Lucas Papaw was ahead of Carmex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand moved from 4.8% to 5.2%, and its estimated monthly branded searches moved from 440 to 650.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand moved from 18.9% to 21.5%, and its estimated monthly branded searches moved from 1.7K to 2.7K.
How did search popularity change for New Zealand lip care brands in August 2026?
2 changes
In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carmex’s and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carmex
7 branded search terms
- balm carmex
- carmex
- carmex chapstick
- carmex lip care
- carmex near me
- carmex new zealand
- carmex nz
Lucas Papaw
10 branded search terms
- lucas papaw
- lucas papaw 25g
- lucas papaw cream
- lucas papaw lip balm
- lucas papaw near me
- lucas papaw nz
- lucaspapaw
- lucaspapaw com au
- papaw ointment
- papaw ointment lip balm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.