Blistex vs Lanolips:Which is more popular by branded search in New Zealand?
In August 2026, Blistex had more branded searches than Lanolips among lip care brands in New Zealand. Blistex was estimated to have 2.3K branded searches compared to Lanolips’ 1.5K, and held an 18.2% Share of Search versus Lanolips’ 11.7%.
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Which is more popular in search, Blistex or Lanolips?
Compare the lip balm and lip care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blistex, Lanolips. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Blistex and Lanolips comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Lanolips took it in November 2025, Blistex took it in January 2026.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand moved from 15.4% to 18.2%, and its estimated monthly branded searches moved from 1.4K to 2.3K.
- Across the 11 months ending August 2026, Lanolips’ estimated Share of Search among lip care brands in New Zealand moved from 15.2% to 11.7%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand lip care brands in August 2026?
2 changes
In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Blistex’s and Lanolips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blistex
12 branded search terms
- blistex
- blistex balm
- blistex chapstick
- blistex lip care
- blistex lip conditioner
- blistex lip conditioning balm
- blistex lip medicated ointment
- blistex lip relief cream
- blistex medicated balm
- blistex medicated relief
- blistex near me
- blistex nz
Lanolips
7 branded search terms
- lanolips
- lanolips 101 ointment
- lanolips chapstick
- lanolips lip balm
- lanolips near me
- lanolips nz
- lanolips online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.