Blistex vs Carmex:Which is more popular by branded search in New Zealand?
In August 2026, Blistex had more branded searches than Carmex among lip care brands in New Zealand. Blistex was estimated to have 2.3K branded searches compared to Carmex’s 650, and held an 18.2% Share of Search versus Carmex’s 5.2%.
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Which is more popular in search, Blistex or Carmex?
Compare the lip balm and lip care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blistex, Carmex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | Lucas Papaw | Blistex | Lanolips | Carmex |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 18.9% | 15.4% | 15.2% | 4.8% |
| Nov 2025 | 52.9% | 14.3% | 12.4% | 16.3% | 4.1% |
| Dec 2025 | 49.7% | 13.6% | 12.6% | 19.3% | 4.9% |
| Jan 2026 | 40.9% | 20.4% | 17.7% | 16.2% | 4.8% |
| Feb 2026 | 38.1% | 22% | 18.3% | 15.5% | 6% |
| Mar 2026 | 41.7% | 21.8% | 17.2% | 12.3% | 7% |
| Apr 2026 | 44.4% | 18.7% | 16.4% | 14.9% | 5.5% |
| May 2026 | 48.4% | 20.9% | 14.6% | 11.4% | 4.7% |
| Jun 2026 | 47.8% | 23.1% | 14.9% | 9.7% | 4.5% |
| Jul 2026 | 47.1% | 21.5% | 17% | 10.5% | 3.9% |
| Aug 2026 | 43.5% | 21.5% | 18.2% | 11.7% | 5.2% |
| Sep 2026 | — | — | — | — | — |
How has the Blistex and Carmex comparison changed over the last 12 months?
3 findings
- Blistex was ahead of Carmex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blistex’s estimated Share of Search among lip care brands in New Zealand moved from 15.4% to 18.2%, and its estimated monthly branded searches moved from 1.4K to 2.3K.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip care brands in New Zealand moved from 4.8% to 5.2%, and its estimated monthly branded searches moved from 440 to 650.
How did search popularity change for New Zealand lip care brands in August 2026?
2 changes
In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Blistex’s and Carmex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blistex
12 branded search terms
- blistex
- blistex balm
- blistex chapstick
- blistex lip care
- blistex lip conditioner
- blistex lip conditioning balm
- blistex lip medicated ointment
- blistex lip relief cream
- blistex medicated balm
- blistex medicated relief
- blistex near me
- blistex nz
Carmex
7 branded search terms
- balm carmex
- carmex
- carmex chapstick
- carmex lip care
- carmex near me
- carmex new zealand
- carmex nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.