Brandwave

How popular isErgobaby?

In September 2026, people searched for Ergobaby by name about 4,380 times in New Zealand, a 39.9% increase from the previous year. These searches made up 23.7% of all New Zealand baby sleep sack brand searches, placing Ergobaby second out of six brands. When we asked both ChatGPT and Google AI Overviews about baby sleep sack brands, Ergobaby did not appear in any of the answers.

Search and AI answers in September 2026

Ergobaby is the second most searched of 6 competitors and not listed in any AI answer.

  1. WoolbabeShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ErgobabyShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ergoPouchShare of searches 20.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Love to DreamShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Burt's BeesShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top baby sleep sack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ergobaby did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolbabe1st
  2. ergoPouch2nd
  3. Love to Dream3rd
  4. Nature Baby4th
  5. Ergobaby–
  6. Burt's Bees–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby sleep sack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby sleep sack brands compete with Ergobaby?

Ergobaby against baby sleep sack brands in New Zealand, by month

Share of searches by month for Woolbabe, Ergobaby, ergoPouch, Love to Dream, Burt's Bees, Nature Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWoolbabeErgobabyergoPouchLove to DreamBurt's BeesNature Baby
Oct 202525.8%19.4%20.2%13%14.5%7.1%
Nov 202524.5%16.6%17.7%14.5%16.3%10.4%
Dec 202522.4%17.1%16.8%13.5%23.4%6.7%
Jan 202625.1%18.9%22%13%10.6%10.5%
Feb 202627.8%18.7%21.8%11.9%8.9%10.9%
Mar 202635%15.9%24.1%10.2%8.1%6.7%
Apr 202633%16.3%25.2%10.8%7.5%7.2%
May 202638.9%15.5%21.7%9.2%8.3%6.3%
Jun 202626.2%17.6%23.9%12%10.4%9.9%
Jul 202626.1%18.6%20.6%11.7%12%11%
Aug 202624.2%20.9%24.2%12.4%11.4%6.9%
Sep 202624.2%23.7%20.6%11.6%10.4%9.5%

  1. 1.Woolbabe

    24.2%

    Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share 0 points.

  2. 2.Ergobaby

    23.7%

    Moved from 3rd to 2nd. 2.2K estimated branded searches, +22.9% vs prior month. Share +2.7 points.

  3. 3.ergoPouch

    20.6%

    Moved from 1st to 3rd. 1.9K estimated branded searches, -7.2% vs prior month. Share -3.5 points.

  4. 4.Love to Dream

    11.6%

    Held 4th. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.8 points.

  5. 5.Burt's Bees

    10.4%

    Held 5th. 970 estimated branded searches, -1% vs prior month. Share -1 points.

  6. 6.Nature Baby

    9.5%

    Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.

Compare popularity between Ergobaby and its closest rivals

Every comparison with Ergobaby

10 comparisons

How has branded search demand for Ergobaby changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ergobaby in New Zealand rose from 3.1K to 4.4K.
  • Across the 12 months ending September 2026, Ergobaby’s share of searches among baby sleep sack brands in New Zealand increased from 19.4% to 23.7%.
  • Across the 12 months ending September 2026, Ergobaby’s share of searches among baby sleep sack brands in New Zealand peaked at 23.7% in September 2026 and was lowest at 15.5% in May 2026.
  • Across the 12 months ending September 2026, Ergobaby rose from 3rd to 2nd among baby sleep sack brands in New Zealand.

How did search popularity change for New Zealand baby sleep sack brands in September 2026?

6 changes

  1. In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches.

  2. In September 2026, Nature Baby gained share of searches among baby sleep sack brands in New Zealand, from 6.9% to 9.5%.

  3. In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%.

  4. In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.

  5. In September 2026, Love to Dream lost share of searches among baby sleep sack brands in New Zealand, from 12.4% to 11.6%.

  6. In September 2026, Woolbabe rose from 2nd to 1st among baby sleep sack brands in New Zealand.

How are Ergobaby’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carrier ergobaby 360
  • ergobaby
  • ergobaby 360
  • ergobaby carrier
  • ergobaby carrier newborn
  • ergobaby carrier original
  • ergobaby infant insert
  • ergobaby insert
  • ergobaby nursing pillow
  • ergobaby omni
  • ergobaby omni breeze

Do you work for Ergobaby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ergobaby compete?

Ergobaby is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sleep suit brands3rd of 68.2%Show ranking
Baby sleep sack brands2nd of 623.7%Shown above
Baby carrier brands1st of 552.3%Show ranking
Creator with pink hair and a pink jacket

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