How popular isBurt's Bees?
In September 2026, people searched for Burt's Bees by name about 1,780 times in New Zealand, about the same as the previous year. These searches made up 10.4% of all New Zealand baby sleep sack brand searches, placing Burt's Bees fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby sleep sack brands, Burt's Bees appeared in one of the five answers.
Burt's Bees is the fifth most searched of 6 competitors and not listed in any AI answer.
WoolbabeShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ErgobabyShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ergoPouchShare of searches 20.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Love to DreamShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Burt's BeesShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleep sack brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleep sack brand in New Zealand for safer sleep?”
Searched Google, AI Overview
“best sleep sack”
Searched Google, AI Overview
“baby sleep sack brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby sleep sack brands compete with Burt's Bees?
Share of searches by month for Woolbabe, Ergobaby, ergoPouch, Love to Dream, Burt's Bees, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | Ergobaby | ergoPouch | Love to Dream | Burt's Bees | Nature Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 19.4% | 20.2% | 13% | 14.5% | 7.1% |
| Nov 2025 | 24.5% | 16.6% | 17.7% | 14.5% | 16.3% | 10.4% |
| Dec 2025 | 22.4% | 17.1% | 16.8% | 13.5% | 23.4% | 6.7% |
| Jan 2026 | 25.1% | 18.9% | 22% | 13% | 10.6% | 10.5% |
| Feb 2026 | 27.8% | 18.7% | 21.8% | 11.9% | 8.9% | 10.9% |
| Mar 2026 | 35% | 15.9% | 24.1% | 10.2% | 8.1% | 6.7% |
| Apr 2026 | 33% | 16.3% | 25.2% | 10.8% | 7.5% | 7.2% |
| May 2026 | 38.9% | 15.5% | 21.7% | 9.2% | 8.3% | 6.3% |
| Jun 2026 | 26.2% | 17.6% | 23.9% | 12% | 10.4% | 9.9% |
| Jul 2026 | 26.1% | 18.6% | 20.6% | 11.7% | 12% | 11% |
| Aug 2026 | 24.2% | 20.9% | 24.2% | 12.4% | 11.4% | 6.9% |
| Sep 2026 | 24.2% | 23.7% | 20.6% | 11.6% | 10.4% | 9.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.2% | 2.3K | +8.7% | 0 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 23.7% | 2.2K | +22.9% | +2.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 20.6% | 1.9K | -7.2% | -3.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 11.6% | 1.1K | +1.9% | -0.8 points | |
| 5, held 5th | 10.4% | 970 | -1% | -1 points | |
| 6, held 6th | 9.5% | 880 | +49.2% | +2.6 points |
1.
Woolbabe24.2%
Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share 0 points.
2.
Ergobaby23.7%
Moved from 3rd to 2nd. 2.2K estimated branded searches, +22.9% vs prior month. Share +2.7 points.
20.6%
Moved from 1st to 3rd. 1.9K estimated branded searches, -7.2% vs prior month. Share -3.5 points.
11.6%
Held 4th. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.8 points.
10.4%
Held 5th. 970 estimated branded searches, -1% vs prior month. Share -1 points.
9.5%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.
Compare popularity between Burt's Bees and its closest rivals
Every comparison with Burt's Bees
11 comparisons
How has branded search demand for Burt's Bees changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burt's Bees in New Zealand held steady, from 1.9K to 1.8K.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand decreased from 14.5% to 10.4%.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand peaked at 23.4% in December 2025 and was lowest at 7.5% in April 2026.
- Across the 12 months ending September 2026, Burt's Bees fell from 4th to 5th among baby sleep sack brands in New Zealand.
How did search popularity change for New Zealand baby sleep sack brands in September 2026?
6 changes
In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches.
In September 2026, Nature Baby gained share of searches among baby sleep sack brands in New Zealand, from 6.9% to 9.5%.
In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%.
In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.
In September 2026, Love to Dream lost share of searches among baby sleep sack brands in New Zealand, from 12.4% to 11.6%.
In September 2026, Woolbabe rose from 2nd to 1st among baby sleep sack brands in New Zealand.
How are Burt's Bees’ branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- burt s bees
- burts bees
- burts bees chapstick
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees lip balm
- burts bees lip care
- burts bees lip shimmer
- burts bees pomegranate
- burtsbees
- burtsbees chapstick
- burtsbees lip balm
- burtsbees lip care
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Where does Burt's Bees compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby sleep sack brands | 5th of 6 | 10.4% | Shown above |
| Lip care brands | 2nd of 7 | 19.7% | Show ranking |
Is Burt's Bees your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.