Burt's Bees vs Love to Dream:Which is more popular?
In September 2026, Love to Dream had more branded searches than Burt's Bees among baby sleep sack brands in New Zealand. Love to Dream had about 1,080 branded searches, while Burt's Bees had 970. Love to Dream made up 11.6% of all baby sleep sack brand searches we track, and Burt's Bees accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, Love to Dream appeared in all five answers and Burt's Bees in one. Love to Dream was mentioned before Burt's Bees in every answer.
Who do people search for more?
Love to Dream, about 11% more searches than Burt's Bees
Who does AI mention more?
Love to Dream, mentioned in every answer we collected
Who does AI recommend more?
Love to Dream, named ahead of Burt's Bees in every answer
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Love to Dream appeared in all five answers. Burt's Bees was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Love to Dream was listed before Burt's Bees in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleep sack brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleep sack brand in New Zealand for safer sleep?”
Searched Google, AI Overview
“best sleep sack”
Searched Google, AI Overview
“baby sleep sack brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Burt's Bees or Love to Dream more popular in search?
This chart shows how often people search Google for Burt's Bees and Love to Dream by name. Each line represents a brand's share of searches for all six baby sleep sack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Love to Dream, Burt's Bees. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | Ergobaby | ergoPouch | Love to Dream | Burt's Bees | Nature Baby |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 19.4% | 20.2% | 13% | 14.5% | 7.1% |
| Nov 2025 | 24.5% | 16.6% | 17.7% | 14.5% | 16.3% | 10.4% |
| Dec 2025 | 22.4% | 17.1% | 16.8% | 13.5% | 23.4% | 6.7% |
| Jan 2026 | 25.1% | 18.9% | 22% | 13% | 10.6% | 10.5% |
| Feb 2026 | 27.8% | 18.7% | 21.8% | 11.9% | 8.9% | 10.9% |
| Mar 2026 | 35% | 15.9% | 24.1% | 10.2% | 8.1% | 6.7% |
| Apr 2026 | 33% | 16.3% | 25.2% | 10.8% | 7.5% | 7.2% |
| May 2026 | 38.9% | 15.5% | 21.7% | 9.2% | 8.3% | 6.3% |
| Jun 2026 | 26.2% | 17.6% | 23.9% | 12% | 10.4% | 9.9% |
| Jul 2026 | 26.1% | 18.6% | 20.6% | 11.7% | 12% | 11% |
| Aug 2026 | 24.2% | 20.9% | 24.2% | 12.4% | 11.4% | 6.9% |
| Sep 2026 | 24.2% | 23.7% | 20.6% | 11.6% | 10.4% | 9.5% |
How has the Burt's Bees and Love to Dream comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Love to Dream took it in January 2026, Burt's Bees took it in July 2026, Love to Dream took it in August 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand moved from 14.5% to 10.4%, and its estimated monthly branded searches moved from 1.2K to 970.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby sleep sack brands in New Zealand moved from 13% to 11.6%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand baby sleep sack brands in September 2026?
2 changes
In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.
In September 2026, Love to Dream lost share of searches among baby sleep sack brands in New Zealand, from 12.4% to 11.6%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and Love to Dream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
7 branded search terms
- burt s bees
- burts bees
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees pomegranate
- burtsbees
Love to Dream
4 branded search terms
- love to dream
- love to dream tog
- love to dream transition
- lovetodream
Other head-to-heads among baby sleep sack brands
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