Brandwave

How popular isBurt's Bees?

In September 2026, people searched for Burt's Bees by name about 1,780 times in New Zealand, about the same as the previous year. These searches made up 19.7% of all New Zealand lip care brand searches, placing Burt's Bees second out of seven brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, Burt's Bees appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Burt's Bees is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. Lucas PapawShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Burt's BeesShare of searches 19.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BlistexShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. LanolipsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. ChapStickShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Burt's Bees is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lanolips1st
  2. Dermal Therapy2nd
  3. Burt's Bees3rd
  4. Lucas Papaw–
  5. Blistex–
  6. ChapStick–
  7. Carmex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lip care brands compete with Burt's Bees?

Burt's Bees against lip care brands in New Zealand, by month

Share of searches by month for Lucas Papaw, Burt's Bees, Blistex, Lanolips, ChapStick, Dermal Therapy, Carmex. The figures are in the table below the chart.

View monthly share of searches table
MonthLucas PapawBurt's BeesBlistexLanolipsChapStickDermal TherapyCarmex
Oct 202520%24.4%16.7%15.5%10.1%7.8%5.5%
Nov 202515.8%31%14.6%17.6%9%6.9%5%
Dec 202515%29.7%14.5%20.4%8.3%6.4%5.7%
Jan 202620.5%21.4%18.5%15.8%9.7%8.8%5.2%
Feb 202621.4%19.3%18.9%14.9%9%9.9%6.5%
Mar 202622.7%21.7%17.5%12.6%9.4%8.4%7.7%
Apr 202619.2%23.2%16.8%14.9%10.2%9.8%5.9%
May 202623%26.2%16.2%12.4%8.7%8.1%5.4%
Jun 202626.4%23%17.4%10.6%8.8%8.2%5.5%
Jul 202623.7%24.6%19.2%11.5%9.3%7.1%4.7%
Aug 202623.1%23.1%19.8%12%9.3%6.9%5.8%
Sep 202619.9%19.7%19.6%16.6%10.6%8%5.7%

  1. 1.Lucas Papaw

    19.9%

    Moved from 2nd to 1st. 1.8K estimated branded searches, -25% vs prior month. Share -3.3 points.

  2. 2.Burt's Bees

    19.7%

    Moved from 1st to 2nd. 1.8K estimated branded searches, -25.8% vs prior month. Share -3.5 points.

  3. 3.Blistex

    19.6%

    Held 3rd. 1.8K estimated branded searches, -13.7% vs prior month. Share -0.2 points.

  4. 4.Lanolips

    16.6%

    Held 4th. 1.5K estimated branded searches, +21% vs prior month. Share +4.6 points.

  5. 5.ChapStick

    10.6%

    Held 5th. 960 estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Dermal Therapy

    8%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Carmex

    5.7%

    Held 7th. 520 estimated branded searches, -13.3% vs prior month. Share 0 points.

Compare popularity between Burt's Bees and its closest rivals

Every comparison with Burt's Bees

11 comparisons

How has branded search demand for Burt's Bees changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burt's Bees in New Zealand held steady, from 1.9K to 1.8K.
  • Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands in New Zealand decreased from 24.4% to 19.7%.
  • Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands in New Zealand peaked at 31% in November 2025 and was lowest at 19.3% in February 2026.
  • Across the 12 months ending September 2026, Burt's Bees fell from 1st to 2nd among lip care brands in New Zealand.

How did search popularity change for New Zealand lip care brands in September 2026?

6 changes

  1. In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%.

  2. In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.

  3. In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%.

  4. In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%.

  5. In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.

  6. Estimated monthly branded searches for Blistex in New Zealand rose 39.4% over 12 measured months, from 1.3K to 1.8K in September 2026.

How are Burt's Bees’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • burt s bees
  • burts bees
  • burts bees chapstick
  • burts bees cuticle cream
  • burts bees hand cream
  • burts bees inc
  • burts bees lip balm
  • burts bees lip care
  • burts bees lip shimmer
  • burts bees pomegranate
  • burtsbees
  • burtsbees chapstick
  • burtsbees lip balm
  • burtsbees lip care

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How the Brand Demand Index is measured

Where does Burt's Bees compete?

Burt's Bees is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby sleep sack brands5th of 610.4%Show ranking
Lip care brands2nd of 719.7%Shown above
Creator with pink hair and a pink jacket

Is Burt's Bees your brand?

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