Brandwave

How popular isDermal Therapy?

In September 2026, people searched for Dermal Therapy by name about 720 times in New Zealand, a 22% increase from the previous year. These searches made up 8% of all New Zealand lip care brand searches, placing Dermal Therapy sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, Dermal Therapy appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Dermal Therapy is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. Lucas PapawShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Burt's BeesShare of searches 19.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BlistexShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. LanolipsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Dermal TherapyShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dermal Therapy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dermal Therapy is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lanolips1st
  2. Dermal Therapy2nd
  3. Burt's Bees3rd
  4. Lucas Papaw–
  5. Blistex–
  6. ChapStick–
  7. Carmex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lip care brands compete with Dermal Therapy?

Dermal Therapy against lip care brands in New Zealand, by month

Share of searches by month for Lucas Papaw, Burt's Bees, Blistex, Lanolips, ChapStick, Dermal Therapy, Carmex. The figures are in the table below the chart.

View monthly share of searches table
MonthLucas PapawBurt's BeesBlistexLanolipsChapStickDermal TherapyCarmex
Oct 202520%24.4%16.7%15.5%10.1%7.8%5.5%
Nov 202515.8%31%14.6%17.6%9%6.9%5%
Dec 202515%29.7%14.5%20.4%8.3%6.4%5.7%
Jan 202620.5%21.4%18.5%15.8%9.7%8.8%5.2%
Feb 202621.4%19.3%18.9%14.9%9%9.9%6.5%
Mar 202622.7%21.7%17.5%12.6%9.4%8.4%7.7%
Apr 202619.2%23.2%16.8%14.9%10.2%9.8%5.9%
May 202623%26.2%16.2%12.4%8.7%8.1%5.4%
Jun 202626.4%23%17.4%10.6%8.8%8.2%5.5%
Jul 202623.7%24.6%19.2%11.5%9.3%7.1%4.7%
Aug 202623.1%23.1%19.8%12%9.3%6.9%5.8%
Sep 202619.9%19.7%19.6%16.6%10.6%8%5.7%

  1. 1.Lucas Papaw

    19.9%

    Moved from 2nd to 1st. 1.8K estimated branded searches, -25% vs prior month. Share -3.3 points.

  2. 2.Burt's Bees

    19.7%

    Moved from 1st to 2nd. 1.8K estimated branded searches, -25.8% vs prior month. Share -3.5 points.

  3. 3.Blistex

    19.6%

    Held 3rd. 1.8K estimated branded searches, -13.7% vs prior month. Share -0.2 points.

  4. 4.Lanolips

    16.6%

    Held 4th. 1.5K estimated branded searches, +21% vs prior month. Share +4.6 points.

  5. 5.ChapStick

    10.6%

    Held 5th. 960 estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Dermal Therapy

    8%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Carmex

    5.7%

    Held 7th. 520 estimated branded searches, -13.3% vs prior month. Share 0 points.

Compare popularity between Dermal Therapy and its closest rivals

Every comparison with Dermal Therapy

6 comparisons

How has branded search demand for Dermal Therapy changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dermal Therapy in New Zealand rose from 590 to 720.
  • Across the 12 months ending September 2026, Dermal Therapy’s share of searches among lip care brands in New Zealand peaked at 9.9% in February 2026 and was lowest at 6.4% in December 2025.

How did search popularity change for New Zealand lip care brands in September 2026?

6 changes

  1. In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%.

  2. In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.

  3. In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%.

  4. In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%.

  5. In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.

  6. Estimated monthly branded searches for Blistex in New Zealand rose 39.4% over 12 measured months, from 1.3K to 1.8K in September 2026.

How are Dermal Therapy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dermal Therapy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dermal therapy

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How the Brand Demand Index is measured

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