Dermal Therapy vs Lanolips:Which is more popular?
In September 2026, Lanolips had more branded searches than Dermal Therapy among lip care brands in New Zealand. Lanolips had about 1,500 branded searches, while Dermal Therapy had 720. Lanolips made up 16.6% of all lip care brand searches we track, and Dermal Therapy accounted for 8%. When we asked ChatGPT and Google AI Overviews about lip care brands, Dermal Therapy appeared in four of the five answers and Lanolips in three. Lanolips was mentioned before Dermal Therapy in two out of three answers.
Who do people search for more?
Lanolips, about 2 searches for every 1 for Dermal Therapy
Who does AI mention more?
Dermal Therapy, mentioned in 4 of 5 answers, Lanolips in 3
Who does AI recommend more?
Lanolips, named ahead of Dermal Therapy in 2 of 3 answers
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dermal Therapy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lanolips was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lanolips was listed before Dermal Therapy in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
Searched Google, AI Overview
“best lip balm”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dermal Therapy or Lanolips more popular in search?
This chart shows how often people search Google for Dermal Therapy and Lanolips by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lanolips, Dermal Therapy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lucas Papaw | Burt's Bees | Blistex | Lanolips | ChapStick | Dermal Therapy | Carmex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 24.4% | 16.7% | 15.5% | 10.1% | 7.8% | 5.5% |
| Nov 2025 | 15.8% | 31% | 14.6% | 17.6% | 9% | 6.9% | 5% |
| Dec 2025 | 15% | 29.7% | 14.5% | 20.4% | 8.3% | 6.4% | 5.7% |
| Jan 2026 | 20.5% | 21.4% | 18.5% | 15.8% | 9.7% | 8.8% | 5.2% |
| Feb 2026 | 21.4% | 19.3% | 18.9% | 14.9% | 9% | 9.9% | 6.5% |
| Mar 2026 | 22.7% | 21.7% | 17.5% | 12.6% | 9.4% | 8.4% | 7.7% |
| Apr 2026 | 19.2% | 23.2% | 16.8% | 14.9% | 10.2% | 9.8% | 5.9% |
| May 2026 | 23% | 26.2% | 16.2% | 12.4% | 8.7% | 8.1% | 5.4% |
| Jun 2026 | 26.4% | 23% | 17.4% | 10.6% | 8.8% | 8.2% | 5.5% |
| Jul 2026 | 23.7% | 24.6% | 19.2% | 11.5% | 9.3% | 7.1% | 4.7% |
| Aug 2026 | 23.1% | 23.1% | 19.8% | 12% | 9.3% | 6.9% | 5.8% |
| Sep 2026 | 19.9% | 19.7% | 19.6% | 16.6% | 10.6% | 8% | 5.7% |
How has the Dermal Therapy and Lanolips comparison changed over the last 12 months?
3 findings
- Lanolips was ahead of Dermal Therapy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dermal Therapy’s share of searches among lip care brands in New Zealand moved from 7.8% to 8%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Lanolips’ share of searches among lip care brands in New Zealand moved from 15.5% to 16.6%, and its estimated monthly branded searches moved from 1.2K to 1.5K.
How did search popularity change for New Zealand lip care brands in September 2026?
2 changes
In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%.
In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dermal Therapy’s and Lanolips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dermal Therapy
1 branded search term
- dermal therapy
Lanolips
4 branded search terms
- lanolips
- lanolips 101 ointment
- lanolips chapstick
- lanolips lip balm
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