Brandwave

ChapStick vs Lucas Papaw:Which is more popular?

In September 2026, Lucas Papaw had more branded searches than ChapStick among lip care brands in New Zealand. Lucas Papaw had about 1,800 branded searches, while ChapStick had 960. Lucas Papaw made up 19.9% of all lip care brand searches we track, and ChapStick accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about lip care brands, neither ChapStick nor Lucas Papaw appeared in any of the five answers.

Among lip care brands in New Zealand in September 2026

Who do people search for more?

Lucas Papaw, about 88% more searches than ChapStick

Lucas Papaw 1.8K searchesChapStick 960 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

ChapStick in 0 of 5Lucas Papaw in 0 of 5

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither ChapStick nor Lucas Papaw showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lanolips1st
  2. Dermal Therapy2nd
  3. Burt's Bees3rd
  4. Lucas Papaw–
  5. Blistex–
  6. ChapStick–
  7. Carmex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ChapStick or Lucas Papaw more popular in search?

This chart shows how often people search Google for ChapStick and Lucas Papaw by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.

ChapStick and Lucas Papaw among lip care brands in New Zealand, by month

Share of searches by month for Lucas Papaw, ChapStick. The figures are in the table below the chart.

View monthly share of searches table
MonthLucas PapawBurt's BeesBlistexLanolipsChapStickDermal TherapyCarmex
Oct 202520%24.4%16.7%15.5%10.1%7.8%5.5%
Nov 202515.8%31%14.6%17.6%9%6.9%5%
Dec 202515%29.7%14.5%20.4%8.3%6.4%5.7%
Jan 202620.5%21.4%18.5%15.8%9.7%8.8%5.2%
Feb 202621.4%19.3%18.9%14.9%9%9.9%6.5%
Mar 202622.7%21.7%17.5%12.6%9.4%8.4%7.7%
Apr 202619.2%23.2%16.8%14.9%10.2%9.8%5.9%
May 202623%26.2%16.2%12.4%8.7%8.1%5.4%
Jun 202626.4%23%17.4%10.6%8.8%8.2%5.5%
Jul 202623.7%24.6%19.2%11.5%9.3%7.1%4.7%
Aug 202623.1%23.1%19.8%12%9.3%6.9%5.8%
Sep 202619.9%19.7%19.6%16.6%10.6%8%5.7%

How has the ChapStick and Lucas Papaw comparison changed over the last 12 months?

3 findings
  • Lucas Papaw was ahead of ChapStick in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand moved from 10.1% to 10.6%, and its estimated monthly branded searches moved from 770 to 960.
  • Across the 12 months ending September 2026, Lucas Papaw’s share of searches among lip care brands in New Zealand moved from 20% to 19.9%, and its estimated monthly branded searches moved from 1.5K to 1.8K.

How did search popularity change for New Zealand lip care brands in September 2026?

2 changes

  1. In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.

  2. In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ChapStick’s and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ChapStick

7 branded search terms

  • chapstick
  • chapstick lip balm
  • chapstick total hydration
  • cherry chapstick
  • flavored chapstick
  • spf chapstick
  • strawberry chapstick

Lucas Papaw

4 branded search terms

  • lucas papaw
  • lucas papaw cream
  • lucaspapaw
  • papaw ointment

How the Brand Demand Index is measured

Other head-to-heads among lip care brands

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