Burt's Bees vs ChapStick:Which is more popular?
In September 2026, Burt's Bees had more branded searches than ChapStick among lip care brands in New Zealand. Burt's Bees had about 1,780 branded searches, while ChapStick had 960. Burt's Bees made up 19.7% of all lip care brand searches we track, and ChapStick accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about lip care brands, Burt's Bees appeared in two of the five answers and ChapStick in none.
Who do people search for more?
Burt's Bees, about 85% more searches than ChapStick
Who does AI mention more?
Burt's Bees, mentioned in 2 of 5 answers, ChapStick in 0
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ChapStick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
Searched Google, AI Overview
“best lip balm”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Burt's Bees or ChapStick more popular in search?
This chart shows how often people search Google for Burt's Bees and ChapStick by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Burt's Bees, ChapStick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lucas Papaw | Burt's Bees | Blistex | Lanolips | ChapStick | Dermal Therapy | Carmex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 24.4% | 16.7% | 15.5% | 10.1% | 7.8% | 5.5% |
| Nov 2025 | 15.8% | 31% | 14.6% | 17.6% | 9% | 6.9% | 5% |
| Dec 2025 | 15% | 29.7% | 14.5% | 20.4% | 8.3% | 6.4% | 5.7% |
| Jan 2026 | 20.5% | 21.4% | 18.5% | 15.8% | 9.7% | 8.8% | 5.2% |
| Feb 2026 | 21.4% | 19.3% | 18.9% | 14.9% | 9% | 9.9% | 6.5% |
| Mar 2026 | 22.7% | 21.7% | 17.5% | 12.6% | 9.4% | 8.4% | 7.7% |
| Apr 2026 | 19.2% | 23.2% | 16.8% | 14.9% | 10.2% | 9.8% | 5.9% |
| May 2026 | 23% | 26.2% | 16.2% | 12.4% | 8.7% | 8.1% | 5.4% |
| Jun 2026 | 26.4% | 23% | 17.4% | 10.6% | 8.8% | 8.2% | 5.5% |
| Jul 2026 | 23.7% | 24.6% | 19.2% | 11.5% | 9.3% | 7.1% | 4.7% |
| Aug 2026 | 23.1% | 23.1% | 19.8% | 12% | 9.3% | 6.9% | 5.8% |
| Sep 2026 | 19.9% | 19.7% | 19.6% | 16.6% | 10.6% | 8% | 5.7% |
How has the Burt's Bees and ChapStick comparison changed over the last 12 months?
3 findings
- Burt's Bees was ahead of ChapStick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands in New Zealand moved from 24.4% to 19.7%, and its estimated monthly branded searches moved from 1.9K to 1.8K.
- Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand moved from 10.1% to 10.6%, and its estimated monthly branded searches moved from 770 to 960.
How did search popularity change for New Zealand lip care brands in September 2026?
2 changes
In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.
In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
14 branded search terms
- burt s bees
- burts bees
- burts bees chapstick
- burts bees cuticle cream
- burts bees hand cream
- burts bees inc
- burts bees lip balm
- burts bees lip care
- burts bees lip shimmer
- burts bees pomegranate
- burtsbees
- burtsbees chapstick
- burtsbees lip balm
- burtsbees lip care
ChapStick
7 branded search terms
- chapstick
- chapstick lip balm
- chapstick total hydration
- cherry chapstick
- flavored chapstick
- spf chapstick
- strawberry chapstick
Other head-to-heads among lip care brands
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