How popular isChapStick?
In September 2026, people searched for ChapStick by name about 960 times in New Zealand, a 24.7% increase from the previous year. These searches made up 10.6% of all New Zealand lip care brand searches, placing ChapStick fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, ChapStick did not appear in any of the answers.
ChapStick is the fifth most searched of 7 competitors and not listed in any AI answer.
Lucas PapawShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Burt's BeesShare of searches 19.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BlistexShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
LanolipsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ChapStickShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ChapStick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
Searched Google, AI Overview
“best lip balm”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which lip care brands compete with ChapStick?
Share of searches by month for Lucas Papaw, Burt's Bees, Blistex, Lanolips, ChapStick, Dermal Therapy, Carmex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lucas Papaw | Burt's Bees | Blistex | Lanolips | ChapStick | Dermal Therapy | Carmex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 24.4% | 16.7% | 15.5% | 10.1% | 7.8% | 5.5% |
| Nov 2025 | 15.8% | 31% | 14.6% | 17.6% | 9% | 6.9% | 5% |
| Dec 2025 | 15% | 29.7% | 14.5% | 20.4% | 8.3% | 6.4% | 5.7% |
| Jan 2026 | 20.5% | 21.4% | 18.5% | 15.8% | 9.7% | 8.8% | 5.2% |
| Feb 2026 | 21.4% | 19.3% | 18.9% | 14.9% | 9% | 9.9% | 6.5% |
| Mar 2026 | 22.7% | 21.7% | 17.5% | 12.6% | 9.4% | 8.4% | 7.7% |
| Apr 2026 | 19.2% | 23.2% | 16.8% | 14.9% | 10.2% | 9.8% | 5.9% |
| May 2026 | 23% | 26.2% | 16.2% | 12.4% | 8.7% | 8.1% | 5.4% |
| Jun 2026 | 26.4% | 23% | 17.4% | 10.6% | 8.8% | 8.2% | 5.5% |
| Jul 2026 | 23.7% | 24.6% | 19.2% | 11.5% | 9.3% | 7.1% | 4.7% |
| Aug 2026 | 23.1% | 23.1% | 19.8% | 12% | 9.3% | 6.9% | 5.8% |
| Sep 2026 | 19.9% | 19.7% | 19.6% | 16.6% | 10.6% | 8% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 19.9% | 1.8K | -25% | -3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.7% | 1.8K | -25.8% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.6% | 1.8K | -13.7% | -0.2 points | |
| 4, held 4th | 16.6% | 1.5K | +21% | +4.6 points | |
| 5, held 5th | 10.6% | 960 | 0% | +1.4 points | |
| 6, held 6th | 8% | 720 | 0% | +1 points | |
| 7, held 7th | 5.7% | 520 | -13.3% | 0 points |
19.9%
Moved from 2nd to 1st. 1.8K estimated branded searches, -25% vs prior month. Share -3.3 points.
19.7%
Moved from 1st to 2nd. 1.8K estimated branded searches, -25.8% vs prior month. Share -3.5 points.
3.
Blistex19.6%
Held 3rd. 1.8K estimated branded searches, -13.7% vs prior month. Share -0.2 points.
4.
Lanolips16.6%
Held 4th. 1.5K estimated branded searches, +21% vs prior month. Share +4.6 points.
10.6%
Held 5th. 960 estimated branded searches, 0% vs prior month. Share +1.4 points.
8%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +1 points.
7.
Carmex5.7%
Held 7th. 520 estimated branded searches, -13.3% vs prior month. Share 0 points.
Compare popularity between ChapStick and its closest rivals
Every comparison with ChapStick
6 comparisons
How has branded search demand for ChapStick changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ChapStick in New Zealand rose from 770 to 960.
- Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand peaked at 10.6% in September 2026 and was lowest at 8.3% in December 2025.
How did search popularity change for New Zealand lip care brands in September 2026?
6 changes
In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%.
In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.
In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%.
In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%.
In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.
Estimated monthly branded searches for Blistex in New Zealand rose 39.4% over 12 measured months, from 1.3K to 1.8K in September 2026.
How are ChapStick’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using ChapStick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chapstick
- chapstick lip balm
- chapstick total hydration
- cherry chapstick
- flavored chapstick
- spf chapstick
- strawberry chapstick
Do you work for ChapStick? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is ChapStick your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.