Carmex vs ChapStick:Which is more popular?
In September 2026, ChapStick had more branded searches than Carmex among lip care brands in New Zealand. ChapStick had about 960 branded searches, while Carmex had 520. ChapStick made up 10.6% of all lip care brand searches we track, and Carmex accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about lip care brands, neither Carmex nor ChapStick appeared in any of the five answers.
Who do people search for more?
ChapStick, about 85% more searches than Carmex
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Carmex nor ChapStick showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
Searched Google, AI Overview
“best lip balm”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Carmex or ChapStick more popular in search?
This chart shows how often people search Google for Carmex and ChapStick by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.
Share of searches by month for ChapStick, Carmex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lucas Papaw | Burt's Bees | Blistex | Lanolips | ChapStick | Dermal Therapy | Carmex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 24.4% | 16.7% | 15.5% | 10.1% | 7.8% | 5.5% |
| Nov 2025 | 15.8% | 31% | 14.6% | 17.6% | 9% | 6.9% | 5% |
| Dec 2025 | 15% | 29.7% | 14.5% | 20.4% | 8.3% | 6.4% | 5.7% |
| Jan 2026 | 20.5% | 21.4% | 18.5% | 15.8% | 9.7% | 8.8% | 5.2% |
| Feb 2026 | 21.4% | 19.3% | 18.9% | 14.9% | 9% | 9.9% | 6.5% |
| Mar 2026 | 22.7% | 21.7% | 17.5% | 12.6% | 9.4% | 8.4% | 7.7% |
| Apr 2026 | 19.2% | 23.2% | 16.8% | 14.9% | 10.2% | 9.8% | 5.9% |
| May 2026 | 23% | 26.2% | 16.2% | 12.4% | 8.7% | 8.1% | 5.4% |
| Jun 2026 | 26.4% | 23% | 17.4% | 10.6% | 8.8% | 8.2% | 5.5% |
| Jul 2026 | 23.7% | 24.6% | 19.2% | 11.5% | 9.3% | 7.1% | 4.7% |
| Aug 2026 | 23.1% | 23.1% | 19.8% | 12% | 9.3% | 6.9% | 5.8% |
| Sep 2026 | 19.9% | 19.7% | 19.6% | 16.6% | 10.6% | 8% | 5.7% |
How has the Carmex and ChapStick comparison changed over the last 12 months?
3 findings
- ChapStick was ahead of Carmex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carmex’s share of searches among lip care brands in New Zealand moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 420 to 520.
- Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand moved from 10.1% to 10.6%, and its estimated monthly branded searches moved from 770 to 960.
How did search popularity change for New Zealand lip care brands in September 2026?
2 changes
In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.
Estimated monthly branded searches for Carmex in New Zealand rose 23.8% over 12 measured months, from 420 to 520 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Carmex’s and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lip care brands
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