Lanolips vs Lucas Papaw:Which is more popular?
In September 2026, Lucas Papaw had more branded searches than Lanolips among lip care brands in New Zealand. Lucas Papaw had about 1,800 branded searches, while Lanolips had 1,500. Lucas Papaw made up 19.9% of all lip care brand searches we track, and Lanolips accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about lip care brands, Lanolips appeared in three of the five answers and Lucas Papaw in none.
Who do people search for more?
Lucas Papaw, about 20% more searches than Lanolips
Who does AI mention more?
Lanolips, mentioned in 3 of 5 answers, Lucas Papaw in 0
Who does AI recommend more?
Lanolips, the only one of the two named
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lanolips was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lucas Papaw did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
Searched Google, AI Overview
“best lip balm”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lanolips or Lucas Papaw more popular in search?
This chart shows how often people search Google for Lanolips and Lucas Papaw by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lucas Papaw, Lanolips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lucas Papaw | Burt's Bees | Blistex | Lanolips | ChapStick | Dermal Therapy | Carmex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 24.4% | 16.7% | 15.5% | 10.1% | 7.8% | 5.5% |
| Nov 2025 | 15.8% | 31% | 14.6% | 17.6% | 9% | 6.9% | 5% |
| Dec 2025 | 15% | 29.7% | 14.5% | 20.4% | 8.3% | 6.4% | 5.7% |
| Jan 2026 | 20.5% | 21.4% | 18.5% | 15.8% | 9.7% | 8.8% | 5.2% |
| Feb 2026 | 21.4% | 19.3% | 18.9% | 14.9% | 9% | 9.9% | 6.5% |
| Mar 2026 | 22.7% | 21.7% | 17.5% | 12.6% | 9.4% | 8.4% | 7.7% |
| Apr 2026 | 19.2% | 23.2% | 16.8% | 14.9% | 10.2% | 9.8% | 5.9% |
| May 2026 | 23% | 26.2% | 16.2% | 12.4% | 8.7% | 8.1% | 5.4% |
| Jun 2026 | 26.4% | 23% | 17.4% | 10.6% | 8.8% | 8.2% | 5.5% |
| Jul 2026 | 23.7% | 24.6% | 19.2% | 11.5% | 9.3% | 7.1% | 4.7% |
| Aug 2026 | 23.1% | 23.1% | 19.8% | 12% | 9.3% | 6.9% | 5.8% |
| Sep 2026 | 19.9% | 19.7% | 19.6% | 16.6% | 10.6% | 8% | 5.7% |
How has the Lanolips and Lucas Papaw comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lanolips took it in November 2025, Lucas Papaw took it in January 2026.
- Across the 12 months ending September 2026, Lanolips’ share of searches among lip care brands in New Zealand moved from 15.5% to 16.6%, and its estimated monthly branded searches moved from 1.2K to 1.5K.
- Across the 12 months ending September 2026, Lucas Papaw’s share of searches among lip care brands in New Zealand moved from 20% to 19.9%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
How did search popularity change for New Zealand lip care brands in September 2026?
2 changes
In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%.
In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Lanolips’ and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lanolips
4 branded search terms
- lanolips
- lanolips 101 ointment
- lanolips chapstick
- lanolips lip balm
Lucas Papaw
4 branded search terms
- lucas papaw
- lucas papaw cream
- lucaspapaw
- papaw ointment
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