How popular isLanolips?
In September 2026, people searched for Lanolips by name about 1,500 times in New Zealand, a 27.1% increase from the previous year. These searches made up 16.6% of all New Zealand lip care brand searches, placing Lanolips fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about lip care brands, Lanolips appeared in three of the five answers and was the most recommended of the seven.
Lanolips is the fourth most searched of 7 competitors and the most recommended in AI answers.
Lucas PapawShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Burt's BeesShare of searches 19.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BlistexShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
LanolipsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ChapStickShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lanolips was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lanolips is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
Searched Google, AI Overview
“best lip balm”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which lip care brands compete with Lanolips?
Share of searches by month for Lucas Papaw, Burt's Bees, Blistex, Lanolips, ChapStick, Dermal Therapy, Carmex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lucas Papaw | Burt's Bees | Blistex | Lanolips | ChapStick | Dermal Therapy | Carmex |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 24.4% | 16.7% | 15.5% | 10.1% | 7.8% | 5.5% |
| Nov 2025 | 15.8% | 31% | 14.6% | 17.6% | 9% | 6.9% | 5% |
| Dec 2025 | 15% | 29.7% | 14.5% | 20.4% | 8.3% | 6.4% | 5.7% |
| Jan 2026 | 20.5% | 21.4% | 18.5% | 15.8% | 9.7% | 8.8% | 5.2% |
| Feb 2026 | 21.4% | 19.3% | 18.9% | 14.9% | 9% | 9.9% | 6.5% |
| Mar 2026 | 22.7% | 21.7% | 17.5% | 12.6% | 9.4% | 8.4% | 7.7% |
| Apr 2026 | 19.2% | 23.2% | 16.8% | 14.9% | 10.2% | 9.8% | 5.9% |
| May 2026 | 23% | 26.2% | 16.2% | 12.4% | 8.7% | 8.1% | 5.4% |
| Jun 2026 | 26.4% | 23% | 17.4% | 10.6% | 8.8% | 8.2% | 5.5% |
| Jul 2026 | 23.7% | 24.6% | 19.2% | 11.5% | 9.3% | 7.1% | 4.7% |
| Aug 2026 | 23.1% | 23.1% | 19.8% | 12% | 9.3% | 6.9% | 5.8% |
| Sep 2026 | 19.9% | 19.7% | 19.6% | 16.6% | 10.6% | 8% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 19.9% | 1.8K | -25% | -3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.7% | 1.8K | -25.8% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.6% | 1.8K | -13.7% | -0.2 points | |
| 4, held 4th | 16.6% | 1.5K | +21% | +4.6 points | |
| 5, held 5th | 10.6% | 960 | 0% | +1.4 points | |
| 6, held 6th | 8% | 720 | 0% | +1 points | |
| 7, held 7th | 5.7% | 520 | -13.3% | 0 points |
19.9%
Moved from 2nd to 1st. 1.8K estimated branded searches, -25% vs prior month. Share -3.3 points.
19.7%
Moved from 1st to 2nd. 1.8K estimated branded searches, -25.8% vs prior month. Share -3.5 points.
3.
Blistex19.6%
Held 3rd. 1.8K estimated branded searches, -13.7% vs prior month. Share -0.2 points.
4.
Lanolips16.6%
Held 4th. 1.5K estimated branded searches, +21% vs prior month. Share +4.6 points.
10.6%
Held 5th. 960 estimated branded searches, 0% vs prior month. Share +1.4 points.
8%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +1 points.
7.
Carmex5.7%
Held 7th. 520 estimated branded searches, -13.3% vs prior month. Share 0 points.
Compare popularity between Lanolips and its closest rivals
Every comparison with Lanolips
6 comparisons
How has branded search demand for Lanolips changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lanolips in New Zealand rose from 1.2K to 1.5K.
- Across the 12 months ending September 2026, Lanolips’ share of searches among lip care brands in New Zealand increased from 15.5% to 16.6%.
- Across the 12 months ending September 2026, Lanolips’ share of searches among lip care brands in New Zealand peaked at 20.4% in December 2025 and was lowest at 10.6% in June 2026.
How did search popularity change for New Zealand lip care brands in September 2026?
6 changes
In September 2026, Lanolips gained share of searches among lip care brands in New Zealand, from 12% to 16.6%.
In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.
In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%.
In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%.
In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.
Estimated monthly branded searches for Blistex in New Zealand rose 39.4% over 12 measured months, from 1.3K to 1.8K in September 2026.
How are Lanolips’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lanolips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lanolips
- lanolips 101 ointment
- lanolips chapstick
- lanolips lip balm
Do you work for Lanolips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lanolips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.