Brandwave

Burt's Bees vs Lucas Papaw:Which is more popular?

In September 2026, Burt's Bees and Lucas Papaw were level in searches among lip care brands in New Zealand, with an estimated 1.8K branded searches each, at 19.7% and 19.9% of the total. When we asked ChatGPT and Google AI Overviews about lip care brands, Burt's Bees appeared in two of the five answers and Lucas Papaw in none.

Among lip care brands in New Zealand in September 2026

Who do people search for more?

Lucas Papaw and Burt's Bees are searched for about as often as each other.

Lucas Papaw 1.8K searchesBurt's Bees 1.8K searches

Who does AI mention more?

Burt's Bees, mentioned in 2 of 5 answers, Lucas Papaw in 0

Burt's Bees in 2 of 5Lucas Papaw in 0 of 5

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lucas Papaw did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lanolips1st
  2. Dermal Therapy2nd
  3. Burt's Bees3rd
  4. Lucas Papaw–
  5. Blistex–
  6. ChapStick–
  7. Carmex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Burt's Bees or Lucas Papaw more popular in search?

This chart shows how often people search Google for Burt's Bees and Lucas Papaw by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.

Burt's Bees and Lucas Papaw among lip care brands in New Zealand, by month

Share of searches by month for Lucas Papaw, Burt's Bees. The figures are in the table below the chart.

View monthly share of searches table
MonthLucas PapawBurt's BeesBlistexLanolipsChapStickDermal TherapyCarmex
Oct 202520%24.4%16.7%15.5%10.1%7.8%5.5%
Nov 202515.8%31%14.6%17.6%9%6.9%5%
Dec 202515%29.7%14.5%20.4%8.3%6.4%5.7%
Jan 202620.5%21.4%18.5%15.8%9.7%8.8%5.2%
Feb 202621.4%19.3%18.9%14.9%9%9.9%6.5%
Mar 202622.7%21.7%17.5%12.6%9.4%8.4%7.7%
Apr 202619.2%23.2%16.8%14.9%10.2%9.8%5.9%
May 202623%26.2%16.2%12.4%8.7%8.1%5.4%
Jun 202626.4%23%17.4%10.6%8.8%8.2%5.5%
Jul 202623.7%24.6%19.2%11.5%9.3%7.1%4.7%
Aug 202623.1%23.1%19.8%12%9.3%6.9%5.8%
Sep 202619.9%19.7%19.6%16.6%10.6%8%5.7%

How has the Burt's Bees and Lucas Papaw comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Lucas Papaw took it in February 2026, Burt's Bees took it in April 2026, Lucas Papaw took it in June 2026, Burt's Bees took it in July 2026, Lucas Papaw took it in September 2026.
  • Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands in New Zealand moved from 24.4% to 19.7%, and its estimated monthly branded searches moved from 1.9K to 1.8K.
  • Across the 12 months ending September 2026, Lucas Papaw’s share of searches among lip care brands in New Zealand moved from 20% to 19.9%, and its estimated monthly branded searches moved from 1.5K to 1.8K.

How did search popularity change for New Zealand lip care brands in September 2026?

2 changes

  1. In September 2026, Burt's Bees lost share of searches among lip care brands in New Zealand, from 23.1% to 19.7%.

  2. In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Burt's Bees’ and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burt's Bees

14 branded search terms

  • burt s bees
  • burts bees
  • burts bees chapstick
  • burts bees cuticle cream
  • burts bees hand cream
  • burts bees inc
  • burts bees lip balm
  • burts bees lip care
  • burts bees lip shimmer
  • burts bees pomegranate
  • burtsbees
  • burtsbees chapstick
  • burtsbees lip balm
  • burtsbees lip care

Lucas Papaw

4 branded search terms

  • lucas papaw
  • lucas papaw cream
  • lucaspapaw
  • papaw ointment

How the Brand Demand Index is measured

Other head-to-heads among lip care brands

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