Brandwave

Blistex vs ChapStick:Which is more popular?

In September 2026, Blistex had more branded searches than ChapStick among lip care brands in New Zealand. Blistex had about 1,770 branded searches, while ChapStick had 960. Blistex made up 19.6% of all lip care brand searches we track, and ChapStick accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about lip care brands, Blistex appeared in one of the five answers and ChapStick in none.

Among lip care brands in New Zealand in September 2026

Who do people search for more?

Blistex, about 84% more searches than ChapStick

Blistex 1.8K searchesChapStick 960 searches

Who does AI mention more?

Blistex, mentioned in 1 of 5 answers, ChapStick in 0

Blistex in 1 of 5ChapStick in 0 of 5

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blistex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ChapStick did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lanolips1st
  2. Dermal Therapy2nd
  3. Burt's Bees3rd
  4. Lucas Papaw–
  5. Blistex–
  6. ChapStick–
  7. Carmex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Blistex or ChapStick more popular in search?

This chart shows how often people search Google for Blistex and ChapStick by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.

Blistex and ChapStick among lip care brands in New Zealand, by month

Share of searches by month for Blistex, ChapStick. The figures are in the table below the chart.

View monthly share of searches table
MonthLucas PapawBurt's BeesBlistexLanolipsChapStickDermal TherapyCarmex
Oct 202520%24.4%16.7%15.5%10.1%7.8%5.5%
Nov 202515.8%31%14.6%17.6%9%6.9%5%
Dec 202515%29.7%14.5%20.4%8.3%6.4%5.7%
Jan 202620.5%21.4%18.5%15.8%9.7%8.8%5.2%
Feb 202621.4%19.3%18.9%14.9%9%9.9%6.5%
Mar 202622.7%21.7%17.5%12.6%9.4%8.4%7.7%
Apr 202619.2%23.2%16.8%14.9%10.2%9.8%5.9%
May 202623%26.2%16.2%12.4%8.7%8.1%5.4%
Jun 202626.4%23%17.4%10.6%8.8%8.2%5.5%
Jul 202623.7%24.6%19.2%11.5%9.3%7.1%4.7%
Aug 202623.1%23.1%19.8%12%9.3%6.9%5.8%
Sep 202619.9%19.7%19.6%16.6%10.6%8%5.7%

How has the Blistex and ChapStick comparison changed over the last 12 months?

3 findings
  • Blistex was ahead of ChapStick in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blistex’s share of searches among lip care brands in New Zealand moved from 16.7% to 19.6%, and its estimated monthly branded searches moved from 1.3K to 1.8K.
  • Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand moved from 10.1% to 10.6%, and its estimated monthly branded searches moved from 770 to 960.

How did search popularity change for New Zealand lip care brands in September 2026?

2 changes

  1. In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%.

  2. Estimated monthly branded searches for Blistex in New Zealand rose 39.4% over 12 measured months, from 1.3K to 1.8K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Blistex’s and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blistex

7 branded search terms

  • blistex
  • blistex balm
  • blistex chapstick
  • blistex lip care
  • blistex lip conditioner
  • blistex medicated balm
  • blistex medicated relief

ChapStick

7 branded search terms

  • chapstick
  • chapstick lip balm
  • chapstick total hydration
  • cherry chapstick
  • flavored chapstick
  • spf chapstick
  • strawberry chapstick

How the Brand Demand Index is measured

Other head-to-heads among lip care brands

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